Column – If BSMW was Full-Time…

As most of you know, this website is only a part-time venture for me. I still have to work full-time, and because of that, I’m not able to do as much as I might like on the site. Many days my work here is limited to daily links which I put together before I go to work in the morning. If I do something more extensive, it needs to be done during off hours, something which isn?t always conducive to having a life.

If I want the site to reach its full potential, something needs to happen. It has to be able to pay the bills and take the place of my full time job. I’d need to build up the site enough to the point where I would not have to work at a 8-5 job during the week. That might never happen. To make that leap would be huge. I could try to build up a few other streams of income, which I’m attempting to do, but those also require time and attention and will need some more time to develop.

What?s the quickest way this could happen? The only way I could see this happening is if I were to get a sponsor who would be able to pay me equivalent to what I make working to do the site full-time. Getting that sponsor would be tough; as I would have to make sure that I am still able to have editorial control over content, so as to ensure that the spirit of the site lives on.

The sponsor could have their name be the only advertising on the site. It could be a naming-rights style deal (“BSMW Presented by Dunkin”) or just a “branding” of the site to reflect the sponsor. I’d be open to ideas in this regard.

Here’s an idea of what you might see on Boston Sports Media Watch if I were able to devote eight or more hours everyday to it:

Daily Links

The Daily links would continue to be a huge part of the site. If BSMW were my job, even more emphasis would be placed on getting them done daily in a timely fashion. They might even be expanded to include out of town links on the local sports scene, as well as regular afternoon updates for the papers and blogs that update later in the course of the day. I would check blogs and other sources more regularly for updated news and content that would be of interest to readers and Boston sports fans.

Sports Radio Log

Part of the full-time BSMW site would also include logs and updates of what is being discussed on the various sports radio shows as they happen. I see this as being in more of a traditional blog format, with short, frequent updates on what’s happening and what noteworthy things are being said. This might be in a separate area from the daily links area.

TV Show Notes

I would also make a point to view as many of the local shows as possible. I do this now, but don’t always find the time to comment on them. If I had my days free, I would make sure I DVR?d the shows and made some notes on the content of them. This would be another way of keeping track of some of the outrageous statements, predictions and analysis that often occurs on these programs.

Television/Radio Listings

There would be a box on the page somewhere so you would know at a glance exactly what was on the airwaves at that moment, as well as in prime time. I wouldn’t just include games, but also radio shows, the various nightly and weekly television programs, and even things on other networks that would be if interest to the locals, such as old games on ESPN Classic, or Sports Century features on Boston athletes.

More Columns/Features

With more time to devote to the site, and likely more knowledge as a result of my increased exposure to all of it, I’d have a chance to do more columns and opinion pieces on what trends I see and hear in the local media and how I think it is influencing the casual sports fan.

One column idea that has always intrigued me is the idea of a BSMW-Retro. In this, I would periodically focus on some Boston sports media member and look at their influence on the era in which they worked, or examine incident of the past and relate it to the modern-day internet age audience. From what I know now, there would be no shortage of personalities and stories that I could draw from to create some interesting features.

I’d also like to include a few more media interviews. I’ve done a few very small ones for book reviews and as a part of the Friday columns, but there would be an audience for deeper interviews. Talking to reporters, columnists, announcers, etc about their jobs and how they view them.

Podcasts

I experimented with this very briefly last year, but never released an “official” podcast. I’d need to take some time and figure out what I wanted to accomplish should I attempt to go back to this idea. Would it be a recap of what happened that day or week in the media? Would it be something where I’d interview someone, or have a guest on the podcast with me? There’s some potential with this, but I would need to think about this much more in detail before I would consider bringing this to the site.

Mailbag

I get plenty of email from readers of the site. I try to keep up with it all, but there are a few that slip through the cracks each week. However, I do get a lot of the same type of email. The same questions asked by several different emailers. Many readers bring up interesting points, or even just want to rant a bit. It might be beneficial to answer some emails as part of a mailbag format, making sure more questions sent to me via this method are answered. I might only have to answer a question once on the website instead of having to answer it 10 times via email.

More Blogs

I’ve thought that a Boston Sports Business blog and a Sports Law blog might be interesting additions to the site. I have in mind who I’d like to author those blogs, and have thought about contacting them to gauge their interest in participating in such a project.

Those are just a few of the ideas I’ve had. In fact, I’ve had many more, but they escape my recollection right at this moment. I think you can see that there is a lot of potential here, and I’d like the opportunity to expand it as much as I can. If you have ideas for turning BSMW into a full time venture, I would certainly be interested in hearing from you.

Tomorrow: Best/Worst Sports Radio Host

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