Patriots Set More TV Records

From ESPN:

Patriots – Ravens on Monday Night Football: Cable’s Biggest Audience Ever
ESPN Wins the Night among All Networks; ESPN.com up 39%

Monday night’s last-minute 27-24 victory by the New England Patriots over the Baltimore Ravens – keeping the visitors undefeated at 12-0 – attracted the largest household audience in cable television history and broke the record for most viewers. It also made ESPN the most-watched network – cable or broadcast – that night, the third time this season MNF has “won the night.”

ESPN’s Monday Night Football averaged 12,529,000 homes (based on a 13.0 rating), breaking the record for household audience set last year when the network averaged 11,807,000 households for the New York Giants at Dallas Cowboys on October 23 (based on a 12.8 rating). The game was seen by an average of 17,522,000 viewers (P2+), breaking the record set by Disney Channel’s High School Musical 2, which averaged 17,241,000 million viewers on August 17 this year.

ESPN out-delivered all broadcast and cable networks in prime time among households, persons 2+, and all key male and adult demo groups (M18-34, M18-49, M25-54, P18-34, P18-49, and P25-54). It was the third time ESPN has won Monday night overall; MNF has “won the night” in the male demos every week this season.

In Boston, the game delivered a 28.3 rating on ESPN and an 8.3 rating on WCVB-ABC, for a combined 36.6 rating. In Baltimore, the game delivered a 12.9 rating on ESPN and a 24.6 rating on WJZ-CBS, for a combined 37.5 rating.

The game’s audience peaked from 11:30 – 11:45 p.m. ET (the telecast ended at 11:49 p.m.) with a 17.6 rating, representing 16,920,000 homes and 23,865,000 people. For that quarter hour, ESPN’s share – the percentage of U.S. television homes watching TV that were watching ESPN – was 31.

Including ESPN’s NFL programming from 4 p.m. through post-game coverage, the network delivered 25.1 gross ratings points.

ESPN’s 14 NFL games account for 11 of the top 12 most-watched shows on basic cable in 2007 among households: the first-, second-, third-, fourth-, sixth-, seventh-, eighth-, ninth-, 10th-, 11th-, 12th-, 15th-, 16th-, and 17th-most watched.

ESPN’s previous best rating and biggest audience this year was a 10.5 (10,163,000 homes) on October 29 (Green Bay at Denver, won by the Packers 19-13 on the first play of overtime).

Random Quote

I don’t think D&C are unlikeable. They’re passionate and sometimes their comments and opinions can be perceived as negative. But they are incredibly smart, well prepared and far more knowledgeable about sports than Toucher and Rich. That’s why they’re as successful as they are. Toucher and Rich are talented radio guys and they have a following, but if you want sports, D&C are the choice.

— Jason Wolfe, WEEI.com Chat, 8/3/12