From NESN this afternoon:

NESN, New England’s most watched sports network, will premiere The Instigators on Thursday, December 4th at 6:00 pm. This first of its kind Original NESN Entertainment (ONE) production will feature Bruins’ studio analyst Mike Milbury, color analyst Andy Brickley and play-by-play announcer Jack Edwards as “The Instigators”, debating the hottest and most controversial national hockey topics every Thursday night.

“This is a breakthrough show for hockey fans and an opportunity to expand our commitment to the coverage of the sport,” said Joel Feld, NESN’s executive vice president of programming and executive producer. “Mike, Andy and Jack are nationally respected hockey minds, and with The Instigators we are giving them an exciting new forum in a weekly half hour format to voice their opinions on the NHL.”

The Instigators, which will air every Thursday at 6:00 PM and 10:30 PM, is shot on a NESN-designed virtual set. Unlike traditional regional sports network programs, The Instigators will tackle national topics like hirings and firings, rules controversies, surprise teams, and favorite NHL tough guys and personalities. With the premiere of The Instigators, NESN now has two weekly Original NESN Entertainment programs on its schedule that are dedicated to hockey in support of its Bruins game-day coverage.

Popularity: 15% [?]