Bruins Four Game Sweep Sets New Ratings Record for NESN

The ratings are in for NESN’s telecast of the Bruins series-ending victory over the Montreal Canadiens. Last night’s game four scored a 9.2, which was also the average for the entire series.

New England’s most watched sports network, earned a 9.2 average household rating for the Boston Bruins four game sweep of the Montreal Canadiens in the Eastern Conference Quarterfinal. This is the highest rated playoff series in NESN’s 25 year history. The 9.2 rating equals an average of 221,000 households in the Boston DMA.

NESN’s previous record rating for a playoff series was an 8.4 household rating, which the network earned during the 2004 Eastern Conference Quarterfinal series against the Canadiens, a series that went seven games.

Along with the ratings information for last night, here is some additional information provided by the network:

NESN’s ratings for the four game series proved to be consistent, featuring the network’s third (9.5 – Game 2), fourth (9.4 – Game 1) and fifth (9.2 – Game 4) highest rated Bruins games of all time.

NESN’s ratings performance in the key demographic categories are up over 60% in almost every category vs. last year’s playoff coverage including Women 25-54 where the network is up 77% year over year. The network’s pre and post-game programs have also seen exceptional growth since last year’s first round playoff coverage with WB Mason Bruins Face-Off LIVE up 126% (2.7 HH) and Bruins Overtime LIVE presented by Ace up 81% (3.6 HH).

So the per game average for the series was as follows:

  • Game 1: 9.4
  • Game 2: 9.5
  • Game 3: 8.9
  • Game 4: 9.2

Game three went head-to-head with the Celtics broadcast.

Random Quote

I don’t think D&C are unlikeable. They’re passionate and sometimes their comments and opinions can be perceived as negative. But they are incredibly smart, well prepared and far more knowledgeable about sports than Toucher and Rich. That’s why they’re as successful as they are. Toucher and Rich are talented radio guys and they have a following, but if you want sports, D&C are the choice.

— Jason Wolfe, Chat, 8/3/12