The venerable Boston Radio Watch blog has a post today on why the new Sports Hub 98.5 has a decent chance of succeeding:
For one, CBS has already been producing lots of local sports content with Patriots on WBCN and Bruins on WBZ-AM since mid 1990’s so bringing two teams onto one signal is no-brainer. A no-brainer number two, with a clear and crisp FM signal covering the entire Boston market and beyond, the new SportsHub has a potential to reach a lot more ears than any of current and/or former WEEI challenger on the AM dial. This is more of marketing/promotional goal, but CBS will surely use the local synergy with sister TV station WBZ/Channel 4. The new SportsHub will be able to tap into WBZ-TV’s sports department for any live updates on major breaking or developing local sports stories. CBS can also cross-promote its new sports talker among its other three FM stations and one AM station.