Red Sox On Demand An Early Hit For Comcast

The early returns are in, and it appears that Red Sox On Demand is already a big hit among Comcast subscribers.

RED SOX ON DEMAND #1 AS FANS CALL UP 100,000 VIEWS IN ONE MONTH ON COMCAST

Views Top 100,000 Mark Over All Star Break With Justin Masterson Profile, Latest Red Sox Report And New Citgo Sign, Charity and Cape Cod Baseball Features Drawing Fans

BOSTON, MA – (July 16, 2009) – With Fenway Park quiet for Major League Baseball’s 2009 All Star break, Red Sox On Demand passed a significant milestone this week, with more than 100,000 programs already watched one month after the new service launched exclusively on Comcast. The incredible popularity of Red Sox On Demand makes it the number one category of locally produced On Demand programming in New England.

A joint partnership between the Boston Red Sox and Comcast that first premiered on June 17, Red Sox On Demand is the home for the team’s extensive video library, with programming that includes season recaps, player profiles, minor league coverage and features depicting life behind the scenes of Boston’s storied team available for viewing at fans’ convenience.

This week, Red Sox On Demand programming includes profiles of pitcher Justin Masterson and Red Sox legend Dom DiMaggio, a special on the history of the iconic Citgo sign overlooking Fenway Park and features of Mike Lowell playing monopoly with Red Sox Foundation supporters and David Ortiz golfing during his signature fundraiser in the Dominican Republic. Red Sox On Demand also gives fans a closer look at the Cape Cod League, the Salem Red Sox and the Greenville Drive.

“Clearly, Red Sox fans have embraced Red Sox On Demand as an essential way to keep up with their team,” said Sam Kennedy, Red Sox Executive Vice President and Chief Sales and Marketing Officer. “As we update the programming every week, we are providing Red Sox fans with views of their team that have never been seen before. We knew this would be popular – after all, these are the fans who have filled Fenway Park for 514 consecutive games and counting – but the runaway popularity of Red Sox On Demand on Comcast is truly an incredible thing to watch unfold.”

“The fans who voted their favorite players into this week’s All Star game in St. Louis have also voted with their remotes to make Red Sox On Demand our most popular locally produced On Demand feature,” said Steve Hackley, Senior Vice President for Comcast’s Greater Boston Region. “Whether you want to catch up on the latest Red Sox news at your convenience with the Red Sox Report or check in on the farm teams with our ‘Down on the Farm’ programming, this is a fun time to be a fan. No matter what the game schedule says, the Sox are literally always on.”

Like the vast majority of the more than 10,000 On Demand programs available every month, Comcast’s digital cable customers can watch all Red Sox On Demand programs for no additional charge. Fans can watch this programming anytime – day or night – and can pause, fast forward or rewind their selections. Red Sox On Demand can be easily accessed from the On Demand menu by selecting “Get Local” and then “Red Sox On Demand.”

For more information about Red Sox On Demand on Comcast, go to www.redsox.com/comcast or call 1-800-COMCAST.