There was a statement released tonight by Julie Kahn, Vice President/New England Market Manager, Entercom New England on the announcement today from CBS about WBCN and the new WBZ-FM. The first part of the statement is claiming total victory for Entercom’s WAAF in the Boston rock radio market:
For decades, WAAF and WBCN have competed fiercely against each other for rock radio listeners in this market. It truly has been an epic competition. With the announcement that WBCN will soon go off the air, WAAF has won that battle and is now in an even stronger position to attract new listeners and build upon its dominance among Boston rock stations.
“WAAF Boston is New England’s most listened to Rock radio station broadcasting on 97.7and 107.3 FM. Over the course of four decades, WAAF has been able to garner ratings in more Arbitron measured markets than any other station in the country. In Boston, WAAF is consistently ranked the #1 station among Men 25-44. WAAF is among only a handful of radio stations in the world that has been able to thrive in the same format as the day it signed on decades ago.
Can you say “victory lap?” Kahn then assures all that Entercom will win out the sports radio market as well:
“On the sports side, this announcement was not a surprise. We’ve been expecting it given the many rumors over the last few years. We’ve dealt with competitive situations in the past and we’re fully prepared to do it again. We’re blessed to have built the strongest lineup of sports content and talent in the country, and are proud to have expanded that content platform through the newly designed WEEI.com, and our 9 station regional network. We have the Boston Red Sox, Boston Celtics, and Patriots Monday/Friday, and we’re fully committed to providing the best sports programming to our listeners for many years to come.
The statement is mildly surprising to me, though the email did specify that the statement was in response to several inquiries requesting comment on the CBS announcement.
The coming months will be interesting to see if WBZ-FM is more successful than previous attempts to crack the Boston sports radio market.
I’ll have more on this tomorrow, along with some thoughts on how things might shake out, and what I’m hearing from some in the industry on the situation.