Will the new WBZ-FM The SportsHub force Entercom to get themselves a WEEI presence on the FM airwaves in Boston?
To this point, there has really been no reason for Entercom/WEEI to make the move to FM in Boston, (They’ve already gone to FM in Providence) the AM signal is strong, and there hasn’t been competition on the FM airwaves to compel them to make this move.
With WBZ-FM starting up at 98.5FM next month, is now the time for WEEI to get simulcast on FM radio in the Boston area? Might they even try to beat the new station to the FM dial?
If they decided to make this move, they have a few options available.
Entercom has three FM frequencies currently in Boston, plus the 103.7 WEEI-FM in Rhode Island.
They have “Active” rock station WAAF, which is broadcast on 97.7 and 107.3 and there is WMKK “MikeFM” variety hits which is on 93.7
Here are the signal coverage maps for the three frequencies:
(Read their Frequently Asked Questions about these coverage maps)
Since WAAF is already broadcasting on two frequencies, if they wanted to, Entercom could simulcast WEEI on FM without taking another station off the air. They could just take either 107.3 or 97.7 and make that a WEEI simulcast.
Putting them on 97.7 would place them near to 98.5 as well as to the other FM talker on the dial, WTKK 96.9. Or do they move WMKK to one of the current WAAF frequencies and put WEEI on 93.7?
Would they take the WEEI-FM call letters away from Providence (maybe make it WWEI-FM or something) and give them to the new Boston FM station?
There’s an interesting thread on this topic at the radio-info.com website: Entercom waited too long…