In possibly yet another sign that they view 98.5 The SportsHub as a real competitor in the Boston sports talk radio arena, Entercom Boston/WEEI announced the following today:
Entercom New England announced today that, effective with the team’s game against the Chicago White Sox Wednesday evening, August 26th, all future Boston Red Sox games will be carried on WEEI 850 AM in Boston, the flagship station of the WEEI Sports Radio Network.
From 1995 to 2006, Red Sox games were carried exclusively on WEEI. In 2006, the games were shifted to Entercom sister station WRKO AM 680.
“We have a tremendously close partnership with the Red Sox, and are very excited to bring them back to WEEI,” said Jason Wolfe, Entercom New England’s Vice President of AM Programming. “This move will add consistency to our lineup, whereby all of our sports assets will be consolidated in the same place. There’s no better compliment to the Boston Celtics, Patriots Monday and Patriots Friday, Sunday Night and Monday Night NFL football, the Super Bowl and NCAA Men’s Basketball Tournament, than adding Red Sox baseball back to nation’s biggest sports radio station.”
Added Julie Kahn, Entercom New England Market Manager/VP: “We’re delighted to bring the Red Sox back to their original home on WEEI. The Red Sox and WEEI have a long history together and it’s a partnership that’s a win for all – WEEI, the Sox and the Boston sports fans.”
“Our partnership with Entercom ensures that Red Sox fans know where to go for the best, most compelling sports news and features on radio,” said Red Sox President and CEO Larry Lucchino. “Today’s announcement marks a return home for us, and now all of Red Sox Nation will know they can turn to WEEI to catch every Red Sox game all season long.”
Bringing the Red Sox back to WEEI makes sense for the station, especially now with a potentially viable* competitor on the airwaves. Mike Adams now doesn’t have to worry about going up against The D.A. Show on 98.5 on nights the Red Sox are playing. More important, it allows WEEI to state that they are the flagship station of the Red Sox and Celtics, while 98.5 has the Patriots and Bruins.
*But of course, as long as 98.5 employs Gary Tanguay as a full time host, they can’t be considered a true alternative to WEEI.