Lured by the prospect of seeing Tom Brady’s return to the field, viewers flocked to last night’s Patriots preseason opener against the Philadelphia Eagles.
According to Kraft Sports Productions and WBZ, the game garnered a 14.6 rating last night.
The Patriots’ preseason game versus the Philadelphia Eagles on Thursday night earned a 14.6 rating and a 27 share. The game was the top program in total households and total viewers in every demographic among all broadcast and cable networks on Thursday. The broadcast averaged 524,300 total viewers, ranking second in total viewers for a preseason game since the introduction of Local People Meter ratings in 2002. The game peaked at 8:45 p.m. with 643,290 total viewers. Patriots-Eagles ranked among the top five television events of the summer (June 1 to Aug. 13, 2009) for adults and men 18-49 and 25-54 in the Boston market.
The pre and post game shows also did well for WBZ:
WBZ-TV is also home to “Patriots Gameday” prior to every game and “Patriots 5th Quarter” after each game. “Patriots Gameday” on Thursday had a household rating of a 5.32 with a 12 share. “Patriots 5th Quarter” had a household rating of 5.70 with a 12 share.
Not bad for a preseason game. Check my Media Notes on Patriots Daily for more on last night’s TV and Radio broadcasts.