Going back to their days at Fox Sports New England, Comcast SportsNet has always had columns and blogs as part of their webpage. In fact, I did a Celtics blog for them for a couple of seasons. They’ve expanded in recent years by adding in the “Wicked Good Sports” blogs and content to their website, CSNNE.com.

Look for them to step things up even more in the near future.

With the newspaper industry as we know it seemingly on the verge of a complete collapse, writers and reporters are abandoning their print positions for online ones on a daily basis. Recently we saw Marc Spears leave the Globe for Yahoo! Sports and Mike Reiss will leave the Globe this week for the new ESPNBoston.com, which is set to launch next Monday.

WEEI.com has shown that a local on-air media outlet can also be successful at providing written (though not “print”) material and reporting. ESPNBoston.com, with Reiss on board, is going to be a competitor right away, at the very least in terms of covering the Patriots, to the coverage provided by newspapers such as the Globe and Herald. NESN.com also has a stable of bloggers covering all sports.

Comcast SportsNet wants a bigger piece of that.

They recently have been contacting big name writers in town to try and recruit them to write for them. They contacted Mike Reiss about a job prior to his accepting the position with ESPNBoston.com. I’m told they’ve also contacted Chris Gasper and other Globe writers.

Since Michael Felger left WEEI and WEEI.com to host the afternoon show on WBZ-FM, he had been left without a writing outlet. His mailbag at WEEI.com was one of the most popular features on that site. As part of the expansion at CSNNE.com, Felger will now be taking on nearly the same role he had at WEEI.com, writing columns and a weekly mailbag. His first column is already posted.

Could we see a scenario in the near future where the morning links are dominated with content from WEEI.com, ESPNBoston.com, CSNNE.com and NESN.com, instead of from the Globe and Herald websites? I can, especially if the Globe and other newspapers follow through on their threat to start charging for their online content.

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