In an article from Sports Business Journal, John Ourand reports that the Red Sox TV ratings on NESN are down almost 36% from last season.
The Red Sox are still 5th overall in MLB in terms of local ratings, averaging a 6.52 per game on NESN.
Ourand has the following to say about the Red Sox decline, and notes that it crosses over to the radio side as well:
In Boston, the declining TV numbers are not the only evidence that suggests Red Sox Nation is more apathetic about this year’s team than in years past. Despite the fact that the team just had its 600th straight sellout at Fenway Park, the lack of the traditional enthusiasm around the local nine this year extends to the team’s radio broadcasts, too. For the first half of the season, Red Sox games on WEEI-AM were down 16.5 percent, to 107,500 listeners. The coveted male 25- to 54-year-old demographic was down 28 percent, posting a 10.2 average. It should be noted that the Celtics’ run in this year’s NBA playoffs required the relocation of 20 Red Sox broadcasts this spring from flagship WEEI-AM to WRKO-AM.
St. Louis has taken over the top spot, averaging a 9.70 on Fox Sports Midwest. The Red Sox have been at the top of this list every season since 2004.