The WEEI ratings-gate scandal continues today. Jessica Heslam has Julie Kahn defending the station’s decision to start combining the AM & FM numbers. Whats interesting is that the station chooses to combine the numbers for ratings and PR purposes, but not for staff bonuses. She’s got Pete Sheppard speaking out:
Ex-WEEI personality Pete Sheppard, who was on Glenn Ordway’s “Big Show” for more than a decade, said he missed out on two hefty ratings bonuses – close to $10,000 – because program director Jason Wolfe said he couldn’t combine WEEI-FM’s Massachusetts listeners with WEEI-AM.
“He never would combine those ratings to give us our bonuses – never,” Sheppard, who was axed in January, said yesterday. “We pleaded with him twice – because it was a big chunk of money.”
Sheppard’s contract entitled him to a quarterly bonus – excluding the summer – when the Big Show was No. 1 among the coveted 25-to-54-year-old male demographic.
Seems a little hypocritical to me.
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