Even though WEEI maintains a ratings lead in the local sports radio wars, they’re not comfortable. They’re feeling the need to manipulate, exaggerate, whatever it takes to appear even more imposing.
As Chad Finn points out this morning:
While certain WEEI hosts refuse to acknowledge that the station no longer has a sports-talk monopoly, there are occasionally subtle clues that the old familiar hubris is now accompanied by humility. There’s now an emphasis on including Boston listeners to 103.7, WEEI’s FM outlet in Providence, in the local ratings…
Evidence of this can be seen in what happened to Jessica Heslam’s report on the ratings in yesterday’s Herald. When I originally linked the article, this is what it said about the ratings:
During the spring ratings period, WEEI was No.1 among men in the coveted 25- to 54-year-old demographic with a weeklong overall 8.3 share. The Sports Hub, WBZ-FM, wasn’t far behind, scoring a 5.0 share and fifth place. The spring ratings run from April 1 to June 23.
“I’m really proud of our guys,” said program director Jason Wolfe. “The spring was chock full of great content, highlighted by the playoff runs of the Celtics [team stats] and Bruins [team stats]. They belted out great shows, and the listeners responded.”
In morning-drive, WEEI duo John Dennis and Gerry Callahan were first with an 8.9 share while the Sports Hub’s Fred “Toucher” Toettcher and Rich Shertenlieb were fifth with a 6.2.
WEEI midday pair Dale Arnold and Michael Holley came in second with a 6.5 share while the Sports Hub’s Andy Gresh and Scott Zolak were sixth with a 4.4.
The race was close in afternoon-drive. Glenn Ordway’s “Big Show” on WEEI was second with a 7.9 share while rival Sports Hub duo Mike Felger and Tony Massarotti were third with a 6.4.
From 7 p.m. to midnight, Mike Adams and WEEI were first with a 13.3 share, while the Sports Hub’s Damon Amendolara was 14th with a 2.6.
Then sometime yesterday, without any note of the changes, the above text changed to the following:
During the spring ratings period, WEEI was No.2 among men in the coveted 25- to 54-year-old demographic with a weeklong overall 6.8 share. The Sports Hub, WBZ-FM, wasn’t far behind, scoring a 5.0 share and fifth place. The spring ratings run from April 1 to June 23.
“I’m really proud of our guys,” said program director Jason Wolfe. “The spring was chock full of great content, highlighted by the playoff runs of the Celtics [team stats] and Bruins [team stats]. They belted out great shows, and the listeners responded.”
In morning-drive, WEEI duo John Dennis and Gerry Callahan were tied for second with WZLX-FM (100.7) and WBUR-FM (90.9) with a 7.1 share while the Sports Hub’s Fred “Toucher” Toettcher and Rich Shertenlieb were sixth with a 6.2.
WEEI midday pair Dale Arnold and Michael Holley came in third with a 5.1 share while the Sports Hub’s Andy Gresh and Scott Zolak were sixth with a 4.4.
The race was close in afternoon-drive. Glenn Ordway’s “Big Show” on WEEI was second with a 6.7 share while rival Sports Hub duo Mike Felger and Tony Massarotti were third with a 6.4.
From 7 p.m. to midnight, Mike Adams and WEEI were first with a 11.3 share, while the Sports Hub’s Damon Amendolara was 4th with a 5.6.
WEEI clearly fed Heslam the first set of numbers, which are a combination of the Boston and Providence numbers. I’m not sure of the reason for the descrepancy in the WBZ-FM numbers for Damon Amendolara, but the article was apparently changed after WBZ-FM spoke up about it. I heard Toucher & Rich say something about D&C lying about the ratings numbers, and apparently it was brought up later in the day as well.
One huge thing to note about the (apparently) gaudy numbers of Mike Adams – they reflect Red Sox and Celtics games aired in his time slot. The ratings slot is 7:00-12:00 PM- regardless of what programming airs in that slot. I felt much better after confirming that, as I was afraid for the future of mankind if people were actually tuning in to hear Planey Mikey in those numbers.
Also interesting in that Finn article is that Tony Massarotti’s Baseball Reporters show from 6:00 to 7:00pm is beating the official WEEI Red Sox pregame show, prompting WEEI to change up their pregame show, as outlined in Finn’s article. (and how much of a sleaze does Jason Wolfe come off as in the Finn piece?)
Clearly, WEEI is feeling the heat from their first legitimate ratings challenge, and is pulling out all the stops, (and more) in order to try and come out ahead. They’re desperate.
——-
John Lackey carried a no-hitter in the eighth inning before former Sox catcher Josh Bard broke it up. Leading 6-1, the Red Sox actually allowed the Mariners to tie things up in the ninth before scoring two runs in the 13th to pull out an 8-6 win.
Get all the coverage at RedSoxLinks.com.
Red Sox blow five-run lead in ninth, then rebound to beat Mariners - Daniel Barbarisi recaps the action from last night.
Kalish making major impact - Peter Abraham’s minor league notebook says that Pawtucket outfielder Ryan Kalish may soon be major league ready.
Lowell feeling good in rehab start with PawSox, looks forward to return - Brian MacPherson has Mike Lowell getting closer to a return.
Beckett’s return is eagerly anticipated - Amalie Benjamin’s notebook looks at Josh Beckett’s return to the mound tonight.
Setting the record straight on Brady - Leave it to Mike Reiss to make sense of all the Tom Brady speculation and rumors.
New England Patriots 2010 Season Preview - The Fifth Down, The New York Times’ football blog, previews the Patriots.
Positional Previews – Offensive Line - Patriots Daily looks at the O-Line. So does Tom E. Curran and Glen Farley.
Remembering your father’s Patriots - Jim Donaldson checks in with some old guys who used to cover the Patriots – Kevin Mannix, Mark Blaudschun, Carlo Imelio, Tim Murphy, Terry Price, and Leigh Montville.
Increased Leadership Across Entire Patriots Roster Essential for 2010 Success - Jeff Howe examines the way the Patriots have address the leadership issue.
Robinson ready to bring energy next season - A. Sherrod Blakely has the guard looking forward to an entire season with the Celtics. The Celtics also re-signed Marquis Daniels last night.
Avery Bradley can’t wait to play - Dan Duggan has the Celtics first round pick eager to get back on the court.
And finally:
What To Do When The News Is Slow? Just Make It Up - I’m going to be doing a new weekly media post over at SBNation’s Boston site. The first one looks at a few topics this week on sports radio.
Spotlight
NE Sports Sections
National Sites