The New England Patriots 14-2 record was the best in the NFL, and tied for their second-best regular season record of all time, but their TV numbers locally set franchise records this season.
The Patriots set a regular season record for household ratings in the Boston market with an average 34.86 household (HH) rating during the 2010 season. The 2010 mark topped the previous record of 33.6 set during the 2007 season, which featured the only 16-0 regular season in NFL history, by more than a whole rating point.
In addition, the Patriots averaged a 61.3 share with 15 of the 16 regular season games drawing more than a 55 share, meaning 55 percent of all televisions in the Boston market that were on during Patriots games were tuned in to the game.
Four of New England’s 16 games rank in the top six all-time for regular season HH ratings in the Boston market with the Patriots-Packers game on Dec. 19 ranking third with a 42.62 HH rating, the Patriots-Jets Monday night game on Dec. 6 ranking fourth with a 42.20 HH rating, the Patriots-Colts Nov. 21 game ranking fifth with a 42.04 HH rating, and the Patriots-Bears Dec. 12 game ranking sixth with a 41.29 HH rating.
Here is a game-by-game chart of the Patriots TV numbers for the 2010 Regular Season: