NESN set a new single-game ratings record for Bruins hockey last night with a 17.7 average household rating in the Boston DMA.
The game peaked at a 26.6 rating during the 10:00 PM quarter hour as Nathan Horton scored the game winner in overtime to propel the Bruins into the Eastern Conference Semifinals. NESN’s previous best-ever single-game hockey rating was a 14.1, set two years ago on May 14, 2009 in a Game 7 against the Carolina Hurricanes.
NESN’s ratings numbers in most of the key demographic categories also set new network records, including a 21.5 in Men 25-54, 18.3 in Men 18-49, and 15.6 in Adults 25-54.
Best Playoff Series in NESN History
NESN’s coverage of the Bruins-Montreal first round playoff series dominated the Boston television market over the past 2 weeks. NESN’s 7 telecasts averaged an 11.9 household rating, which made it the highest-rated Bruins playoff series in network history. NESN’s Bruins coverage was the top-rated program in the Boston DMA on 4 of the 7 nights. The previous ratings record for a series was set in 2009, when NESN garnered a 9.9 average household rating for the Eastern Conference Semifinal series against the Carolina Hurricanes.
Playoff Pre and Post-Game Shows Also Enjoy Ratings Success
NESN’s ratings success extended beyond the games with impressive pre and post-game ratings throughout the series. Bruins FaceOff LIVE presented by Hess expanded to 60 minutes for the first round of the playoffs and averaged a 2.1 household rating during the series, including a 2.7 before last night’s deciding game. NESN’s post-game show, Ace Ticket Bruins Overtime LIVE, averaged a 4.1 household rating that was highlighted by an 8.4 after the Bruins’ exciting Game 7 victory.