Bruins/Canadiens Series Hot On Both Sides, NESN Ratings Up

As the Bruins and Canadiens get ready to start their first round playoff series this week, ticket demand is already high. It is the most in-demand series, ticket-wise, of all the first round matchups. Ticket prices in Montreal are the highest, and the games in Boston the second highest. Click on the image for ticket information for Bruins/Canadiens.

On the Television side, NESN sent out a release today announcing that they set a new regular season ratings record by garnering a 3.1 average household rating – a 41% increase from the 2009/10 season. NESN’s previous best was a 2.5 household rating in both the 2008/09 and 1995/96 seasons. The numbers were also up in key demographic categories, including Adults 18-34 (2.1, up 99%), Adults 25-54 (2.9, up 54%) and Men 25-54 (4.3, up 55%).

All of NESN’s Bruins-related studio programs experienced double digit ratings gains over last season, including W.B. Mason Bruins FaceOff LIVE (+16%), Ace Ticket Bruins Overtime LIVE (+68%), The Big Bad Bruins Show with Kathryn Tappen (+18%), and The Instigators with Mike Milbury (+122%).

Here’s the rest of the release:

Expanded Playoff Pre-Game Coverage

NESN will deliver regionally exclusive coverage of every game during the Bruins first round playoff series against the Montreal Canadiens.  Each game night will begin with W.B. Mason Bruins Face-Off LIVE, which will expand from 30 minutes to one hour for every first round game. Host Kathryn Tappen will be joined by analysts Gord Kluzak and Barry Pederson, with Naoko Funayama reporting from ice level.  NESN’s pre-game coverage for Bruins home games will continue to originate from the network’s TD Garden set location.

Bruins post-season coverage on NESN gets started early this week with special editions of The Bricks and The Instigators. NESN’s Andy Brickley will host The Bricks: 2011 Post-Season Special on Tuesday, April 12 at 5:30 PM and preview the Bruins first round matchup against long-time rival Montreal. On Wednesday, April 13 at 5:30 PM, The Instigators with Mike Milbury will feature Jack Edwards and Andy Brickley as they discuss and debate the NHL’s best in 2010/11 and make their Stanley Cup predictions.  

Bruins vs. Canadiens Conference Quarterfinals on NESN 

Thursday April 14 Game #1 at TD Garden 7:00 PM
Saturday April 16 Game #2 at TD Garden 7:00 PM
Monday April 18 Game #3 at Montreal 7:30 PM
Thursday April 21 Game #4 at Montreal 7:00 PM
Saturday April 23 Game #5 at TD Garden 7:00 PM*
Tuesday April 26 Game #6 at Montreal TBD *
Wednesday April 27 Game #7 at TD Garden TBD *

 * = If Necessary

  • Todd

    This is GREAT news for the (ever changing) sales staff as they can continue to run the no charge spots in Bruins for underdelivery of last year's Red Sox spots!!

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