John Ourand and John Lombardo of Sports Business Journal are reporting that the Boston Celtics have been in negotiations with Comcast SportsNet New England to extend their broadcast partnership, with the Celtics also acquiring as much as a 20% stake in CSNNE.
As story points out, this continues a trend in which professional sports franchises are teaming up on the business side with regional sports networks (RSNs).
It is possible that the deal may not be formally finalized until after the NBA lockout is over.
As Ben Rohrbach on WEEI.com points out, this also means that like the Red Sox, the Celtics will be covered by a media entity in which there is an ownership stake involved.
