Earlier this evening, WEEI’s PR firm sent out an e-mail stating, “WEEI’s Dennis & Callahan Morning Show will make a major announcement at 8:00am tomorrow morning, September 8th.”
Speculation started churning on what the announcement would be, but it was quickly confirmed through the proverbial “industry sources” that WEEI’s parent company, Entercom will begin simulcasting the sports radio station on Mike FM at 93.7. The simulcast will begin on Monday. Mike FM will effectively be killed and WEEI will broadcast on both 850 AM and 93.7 FM.
Since CBS Radio’s 98.5 The Sports Hub came into fruition, it not only cut into WEEI’s ratings, but took over the top spot this year in key dayparts from morning to afternoon drive. And the numbers continue to lean in CBS Radio’s way as indicated in the Spring Arbitron ratings.
A move to the FM dial was the logical next step for WEEI. The Boston Globe’s Chad Finn says the FM simulcast for WEEI was a natural progression.
Lance Venta of Radio Insight says Entercom applied to move its WEEI-FM call signs from Providence to Boston’s 93.7 FM. Providence will take the WVEI call letters from WEEI’s Springfield station.
Entercom now feels it has a level playing field for WEEI and all of its sports properties, the Red Sox and Celtics as well as Westwood One’s NFL and NCAA Tournament packages, will be heard on the FM side as well.