Bruins Launch “Bruins DEN” An Integration Of Club’s Web And Social Media Properties

From The Globe‘s Business Page this morning:

Bruins shoot for digital advantage with network

The new Bruins Digital Entertainment Network will include more than a dozen properties, including the team’s Facebook and Pinterest pages, Twitter accounts, a mobile app, and a YouTube video channel. The team is also planning to use the network to better understand the digital habits of its younger fans, who are heavy users of the Internet and mobile devices, and to develop new marketing and sponsorship initiatives.

Here is the release from the Bruins, which lists out all the aspects of the DEN portfolio:

Bruins Launch Digital Entertainment Network (DEN)

The DEN takes all the elements of the Bruins web and social media properties and binds them together, allowing for a more integrated experience and the ability from the team’s end to better track the reach of their efforts. A BruinsDEN page on the team’s official website serves as sort of a portal to the various channels and outlets that make up the network.

Celtics Win At Home, Bruins Win On The Road, Dell Debuts

Both local winter entries were victorious last night as the Celtics defeated the Washington Wizards 88-76 at the TD Garden, behind 23 points from Avery Bradley. The Bruins wrapped up their California tour with a 3-2 win over the Anaheim Ducks.

Celtics have plenty left in reserve – Mark Murphy has Bradley and Greg Stiemsma playing big roles for the depleted Celtics.

How good can Avery Bradley be for Celtics? – Paul Flannery looks at the potential of the second-year guard. Steve Bulpett says that Bradley’s performance is not a shock to his teammates.

Tacoma has provided Boston fans with Lester — and Bradley – Christopher Smith notes that Bradley and Jon Lester both hail from Tacoma, Washington.

When the W stands for weird – Peter May seemingly wasn’t impressed with the win, and Wiz coach Randy Wittman was not impressed with Bradley, offering some sour grapes after the game.

Bruins and Turco rain on Ducks – Kevin Paul Dupont looks at the Bruins win last night behind Marty Turco.

Looking at the healthy scratch debate and whether that was Marty Turco’s last start – DJ Bean thinks that could be the last start Turco gets with the Bruins.

Jenny Dell made her long-awaited NESN debut over the weekend – on tape. The first segment was an “interview” with Don Orsillo and Jerry Remy in which she talked about herself, and it almost seemed like she was interviewing for the job right then and there. She also had a segment with Red Sox co-owner Tom Werner. There may have been more, but that was all I stuck around for on a Saturday afternoon.

It’s a little puzzling to me how NESN has handled this transition. Dell has been getting well-placed raves for her professionalism and work in spring training, yet the network seemed hesitant to put her on the air. Lack on on-air experience was cited as a possible concern, but what better way to build that experience than by putting her on during some meaningless spring training games that aren’t drawing a large audience? Instead, they held her back, which had people wondering why she wasn’t on, and then made a fairly big deal of announcing when she would make her debut – upping the pressure, if the was feeling it – and then drew it out some more on Saturday.

I think once they start using her in the role she’s actually going to be doing, she’ll do fine. NESN could’ve just done a better job getting her on the air.

Debunking the power struggle and other spring Red Sox myths – Rob Bradford says there is no power struggle between Bobby Valentine and Ben Cherington. There’s nothing to see here, nothing to see here…

New position for undecided Matt Light – Ron Borges talks to Matt Light, who is pondering retirement.

If only all coaches were like Erhardt – Mark Farinella remembers the former Patriots coach, and how he once posed for Farinella’s newspaper, unlike the current coach who is “treated as if he was Zeus seated atop Mt. Olympus.”

I’m sure we’re all looking forward to the outraged Tweets, blog posts and columns this week after Bill Belichick again skips the coaches breakfast at the NFL owner’s meetings.

Celtics Win In Milwaukee, Media Links Abound

Michael Felger wept bitterly as the hated Boston Celtics beat his beloved Milwaukee Bucks 100-91. The Celtics return to Philadelphia tonight, the site of an absolute embarrassment on March 7th, and again have the opportunity to play for first place in the Atlantic Division.

Bobby Valentine continues to make noise in spring training, last night blasting New York manager Joe Girardi for not being willing to go to extra innings in a preseason game.

The Bruins lost to the San Jose Sharks 2-1 last night, but Joe Haggerty says that the play of Tim Thomas was a silver lining to the loss.

Things are looking up for Celtics – Paul Flannery says that the Celtics are on an upswing, and showing they’re capable of pulling a playoff surprise.

Celtics high on ego trip – Steve Bulpett has the Celtics continuing to find ways to win on the road.

Helping themselves looks to be Celtics’ move – Gary Washburn thinks that the Celtics inability to sign anyone of note in the last week could be a sign of what this summer might be like for the club. That’s depressing.

Bill Belichick knows when to fold ’em – Mike Reiss looks at the Patriots’ decision to part ways with BenJarvus Green-Ellis and Mark Anderson.

Patriots owner big fan of offseason moves – Karen Guregian has Robert Kraft talking about his club’s offseason thus far.

Parnell’s legacy in good hands – Gordon Edes with a nice piece on former Sox lefty Mel Parnell and his connection with Jon Lester.

Carl Crawford’s new look on life (and the Red Sox) – Rob Bradford has the Red Sox outfielder finding enlightenment this spring.

Terry Francona ‘still trying to stop bleeding’ – Scott Lauber has the former Red Sox skipper arriving in Ft Myers with ESPN and talking about how his exit still stings. More from Francona by Nick Cafardo and Brian MacPherson.

Terry Francona, ESPN analyst, set to take share of flap – Bill Doyle’s media column looks at Francona’s adjustment to his new role.

In CBS broadcast booth, laughs come easily – Chad Finn talks with Verne Lundquist, Bill Raftery, and Lesley Visser about calling the NCAA Tournament, and has praise for Matt Chatham, which I heartily agree with.

ESPN Preps For Hockey’s Version Of March Madness – My SB Nation media column looks at the ESPN coverage of the NCAA Hockey Tournament, specifically the local teams in action this weekend.

Hitting the Course with Bricks – John Molori talks to NESN analyst Andy Brickley about his passion for golf.

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With Fenway Park’s 100th Anniversary just around the corner, PBS (WGBH locally) is airing a one-hour special on the hallowed park this Tuesday at 9p called “Inside Fenway Park: An Icon at 100.”

The National Geographic special, features interviews with columnist Mike Barnicle, author Glenn Stout, commentator Dick Flavin, and ESPN Senior Writer, Howard Bryant, along with archival footage and photos. The documentary uses a 2011 Red Sox Yankees game as the basis for telling the story of Fenway Park’s history through the years and also takes a behind the scenes look at the operational side of the ballpark. Oscar winning actor Matt Damon narrates the 54 minute documentary.

Edit – The documentary will also be shown at 10p Monday night.

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NESN’s new Red Sox Reporter Jenny Dell (@JennyDellNESN) will be officially introduced and welcomed to Red Sox Nation by Don Orsillo and Jerry Remy during NESN’s coverage of the Boston Red Sox – Philadelphia Phillies spring training game on Saturday, March 24th. NESN’s game coverage begins at 1:30 PM from JetBlue Park at Fenway South.