98.5 The Sports Hub’s Toucher and Rich are profiled in the latest issue of Boston Magazine, in a feature by Alan Siegel.
While the column mostly focuses on the rise of Toucher and Rich, (and all of 98.5) and their backgrounds, it also looks at the fall of WEEI.
A quick sample of the arrogance of T&R’s direct competition:
When asked about Toucher and Shertenlieb that summer, Gerry Callahan — their direct competition — said he’d never heard of them. “I am speaking to you from under my desk right now because I am so scared,” he told the Herald’s Jessica Heslam. “I’m afraid to come out.”
Then, to close the feature, after T&R had beaten D&C in four quarterly ratings periods:
In March, I asked WEEI program director Jason Wolfe about Toucher & Rich’s bomb-throwing.
“Sticks and stones…” he said in an e-mail. “If listeners want compelling, entertaining, and smart sports talk, they’re going to listen to Dennis & Callahan.” For his part, Callahan declined comment via e-mail. It’s unclear if he did so from under his desk.