If you were doing a case study about the modern news cycle, this Tom Brady contract extension that broke on Monday afternoon might be the ideal subject.
First, Peter King absolutely deserves credit for being the first with the story. He broke it, good for him.
The victory lap he took yesterday morning though, was a bit much.
Amazing that so many people in the media had the same sources on the Brady story as I did. Wonder why they all didn’t write it first.
Way to stay humble, Peter.
The story has been updated so many times in the last 36 hours or so, it’s hard to keep track of who is reporting what details and analysis about the contract. Every few minutes it seemed like someone, somewhere was “reporting” something different about the contract – the amount guaranteed, the clauses in the deal, the base salaries in the final three years, the cap hits, whether he really took less money, whatever. Some of it conflicts, some is the same, some just look at it from different angles. It might be hard to know which ones to believe or not.
Others speculate about the motivation of the deal. They insist that this extension was done with the expectation, if not the edict that the Patriots re-sign Brady’s pal Wes Welker. You’ve got agents crying to Mike Florio about how the deal will hurt their clients. You’ve got some saying if Brady were truly unselfish, he’d play for the minimum. Others insist this shows how evil the Patriots really are because now they’re just going to go cheap with everyone.
It’s all part of the modern, constant news cycle. I’ve probably ranted on this before, but this might be a case where the old days were better. There would be a gap when all the information could be gathered before it was put into print, or on the air. It’s nice to have news instantly, but it is also nice to have accurate news. King insists his story is all you need and is 100% accurate. Maybe it is.
In any event, the Patriots and Brady both reached a mutually beneficial agreement. Maybe that’s all that needs to be said. However, there are columns to be written, and hours of on-air time to be filled. So everything is dissected and analyzed ad naseum.
A couple of updates on former Boston TV sportscasters:
Former WBZ sports director and anchor Bob Lobel has had a rough go of it in the last several years. In his column today for GoLocalWorcester, Lobel writes that “For the past four years, with three back surgeries and two broken femur bone heads from falls, I cannot walk without the aid of crutches. It means I can’t stand up without assistance.”
Yesterday, Frank Shorr of The Sports Institute at Boston University reported that former Boston sportscaster Bill O’Connell, who worked at WCVB and on Channels 7 and 56 among others, had passed away in Florida.
If you don’t remember O’Connell, here are some clips from his time on the air.