The Story That Would Not Die

(A guest column from George Cain.)

In the world of sports talk radio we are led to believe the narrative is dictated by the events of the sporting world and not by the hosts themselves. ”We only talk about what the callers want to talk about, Gerry.”  

But in reality, it is the hosts of the program, who fully control the narrative and the callers that follow.

In 2007, the Patriots marched through an undefeated regular season and two playoff games. Yet, all the media would talk about was Spygate. The run to perfection was pretty much an afterthought. It’s been awhile since one story has so dominated this local landscape. Fast forward to the present day, and we have the 2011 Boston Red Sox and the greatest collapse of all time.  Dan Shaughnessy claims that even Spygate wasn’t this big.

This is the team the Boston media refuses to stop talking about.  I say the Boston media, because the national media for the most part is moving on. I somewhat expected  the Red Sox story to take a back seat this week after Tom Brady’s thrilling game winning drive against the Dallas Cowboys.  But apparently fried chicken is a much sexier topic.

Now, let’s get this out-of-the-way: I am not naïve, the season was a historic, epic disaster.  The drama that has succeeded it is worthy of prolonged discussion.  I get that. Despite that, this story is being WAY overplayed. The New York Yankees, who somehow became the 2011 MLB underdogs despite 97 wins and a 200 million dollar payroll, followed the Red Sox right to the golf course or perhaps in some cases to Popeye’s.  And let’s not forget “The Most Storied Franchise In Sports©” lost a deciding Game five at HOME, to Doug Fister and the Detroit Tigers.

The Philadelphia Phillies won 102 games this year.  They were the odds-on favorite to win the World Series.  They were the team with the greatest starting pitching staff since the 1971 Baltimore Orioles; and they were bounced in the first round.  You could argue that their defeat was more impactful than the Red Sox collapse.  If the Red Sox had squeaked into the playoffs only to get bounced, would this story still have legs? Or is it just all about the deep fryer?

“Let’s not forget, we’re the real story.”  – Aaron Altman played by Albert Brooks from the movie Broadcast News.

That is a great line from a superb movie, and it couldn’t be more appropriate to describe John Henry’s appearance on 98.5 Friday and the subsequent aftermath on BOTH local radio stations.  I am waiting for the one-hour documentary on CSNNE, as if Woodward and Bernstein Felger and Mazz had just broken the Watergate story.

There is no doubt that John Henry’s “impromptu” appearance on the Sports Hub’s Felger and Mazz Show was big news.    It was great radio, it gave us some (a little?) new insight, it created talking points, buzz etc. I don’t blame Felger and Mazz for trying to squeeze some juice out of the story.  But, do you need every drop?

The interview has been played and replayed and dissected, and played again, and then later played on Felger’s CSNNE Sports Sunday show, and discussed on the radio all weekend.  At what point do we reach the tipping point? Sadly, that will not be until the hosts of these programs decide to move on. If they keep talking about it, people will keep calling in; it’s kind of a chicken and egg thing.

Monday on the Sports Hub, one of Tony’s opening comments was “This has nothing to do with us.”  No Tony, I think you’re wrong.  I think it has everything to do with you. Don’t misconstrue my point, I think that interview is still worthy of discussion today and throughout the next few months.  But, I don’t think it should be discussed ENTIRELY for the next few months. Can we mix things up even a little bit?

As far as the interview itself, I thought both sides had their moments. Felger was funny when discussing Josh Beckett’s obvious physical changes.  On the other hand, he sounded sophomoric when discussing David Ortiz running to first base. 

Henry was right on point when discussing his focus on the team.  Basically, Felger and Mazz had already talked this story so much to death prior to Henry’s appearance that they had reached the point where they were almost accusing John Henry of becoming “detached” from the team. Somehow, John Henry’s wife Linda Pizzuti had become Cleopatra or Yoko Ono and the entire Roman Empire was about to fall.  Incidentally, for the brief time I listened to WEEI on Monday they spent “Patriots Monday” on the same tired topic.  John Henry would be wise to sit down with Bill Belichick and Bob Kraft and learn a little about plugging leaks.  The Less is More Strategy, might infuriate the Ron Borges’ of the world, but it serves the Patriots pretty well.

Felger and Mazz, sometimes seem to dwell in their own little sports bubble.  Here’s a newsflash for Mike and Tony – sports owners usually don’t own just one business.  Yes, some do, but most have businesses in all sorts of industries and walks of life.  Some own TWO sports teams, can you believe that?  Mark Cuban owns his own production company.  How did the Dallas Mavericks ever win the NBA title?  He must be quite the multitasker.

For me, the Red Sox 2011 Soap Opera is starting to feel like a movie you’ve seen just one time too many. It reminds me of when TNT started showing “The Shawshank Redemption” everyday.

Don’t we all get the gist?  The Sox collapsed, the pitching stunk, and some pitchers drank beer and ate fried chicken while their teammates struggled to the finish line.  The manager lost control of the clubhouse and was either fired or quit.   That same manager was later smeared to the press by someone in the front office or on the team.  The Red Sox “Boy Wonder GM” is heading for greener pastures and taking his huge ego with him.  The Red Sox ownership is going to spend the next six months trying to restore their name. Whenever a Red Sox player does speak, like Jon Lester did yesterday, that interview is going to bring all of this up again, and their words will be examined as closely as the Zapruder film.     

I think I have it all, but if not, just tune into 98.5 and listen to the hosts pat themselves on the back and discuss it again and again and again and again……

2011 Approval Ratings – Chris Gasper

Chris Gasper is an online columnist for Boston.com.

Gasper joined the Boston Globe in 2002, covering sports for the Globe North section. During his career he’s covered high school and college sports, as well as a healthy amount of time covering the Patriots. During the Mike Reiss years, he and Reiss were a very strong combination on the beat. He moved into the columnist role when Boston.com became more of a seperate entity from the Globe, though his columns still occasionally appear in the Globe.

Gasper can be seen and heard on many outlets, including Comcast SportsNet, 98.5 The SportsHub (where he makes a nice balance to Felger and Massarotti as an in-studio guest on their show), the Patriots pregame shows on 98.5 and SportsCenter 5 OT.

Chris Gasper 2011 Approval Ratings
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2011 Approval Ratings – Tony Massarotti

Tony Massarotti is the co-host of the Felger and Mazz show on 98.5 The SportsHub.

A Waltham native, Massarotti also hosts The Baseball Reporters on 98.5, and is a Boston.com sports columnist. He joined the Boston Herald as a sports intern in 1989, joining the likes of Michael Felger, Bill Simmons, Michael Silverman and Paul Perillo. In 1994 he started covering the Red Sox for the Herald, a focus he held until he left the paper in 2008. He then joined Boston.com, and in August 2009, he and Felger started their popular afternoon drive show on 98.5, which has unseated long time ratings champ Glenn Ordway and The Big Show on WEEI. Interestingly, Massarotti, like Felger had been a frequent co-host on the WEEI show in the past. The duo signed a new deal with the station in April of this year.

Once a dogged and capable baseball reporter, Massarotti now focuses on playing the contrarian, especially when it comes to the Patriots – a franchise and fan base that he clearly loathes. He has also proclaimed his love for Derek Jeter, and does an absolutely horrible voice impression of Boston sports fans.

Massarotti  has written or co-written several books, including Dynasty: The Inside Story of How the Red Sox Became a Baseball Powerhouse, as well as bios with Tim Wakefield

 

Tony Massarotti 2011 Approval Ratings
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Avoiding Super Bowl Media Crush No Easy Feat

Much of the time, I tend to take a very Boston-centric view to the sports world. While I certainly keep up with the sports world outside of New England, there much out there that I could take or leave. The Super Bowl media hype for a game not involving the Patriots is one of those. Especially when much of the media focus seems intent on trying to compare Ben Roethlisberger to Tom Brady or trying to determine the real “team of the decade” – even though we’re firmly in a new decade by this point.

When Sunday comes, I’ll be watching the game, but until then, I’m not too interested in the coverage leading up to it. I can’t avoid it, but that doesn’t mean I’m enthralled by it.

Patriots should think outside the system - Mike Reiss does tie a Super Bowl angle to the Patriots, looking at pass rushers LaMarr Woodley and Clay Matthews, both of whom were available to the Patriots in the draft, and wonders if it is time for Bill Belichick to adjust his thinking on the position.

Twitter’s got the NFL by the tail - Tom E Curran has an interesting look at the problems that Twitter is causing for the NFL, as the league can’t control the things being tweeted by its players.

Management was so impressed with Tony “Miserable” Massarotti’s straw-man-laden Boston.com column yesterday – “Don’t Count The Lakers Out Yet” that they repackaged it and put in the Globe sports section today – “Too early to plan Celtics parade.” I’m wondering exactly who these people are who are counting the Lakers out and already planning the Celtics parade route for June.

Some, like Chris Forsberg, are writing that the Celtics the best, and getting better - but no one is saying that they are unbeatable and are a lock to win the NBA title. Gerry Callahan writes today that the Celtics are Leaving it all on floor - but he also acknowledges the possibility that the Celtics could “run out of gas and come up short of a championship.”

It’s just like Massarotti to take a very convincing and satisfying victory and do his best to discount it and make fans miserable.

Did Kevin Garnett Turn Down A Ball Boy With A Bin Laden Reference? - Deadspin.com follows up on the disappearing Tweets of J. A. Adande and Marc J Spears about KG’s treatment of a Lakers ball boy. They report:

Twitter being what it is is also what led both writers to take down the messages within minutes of being posted. We’re told that the sheer number of people retweeting the messages — thousands of them — were overwhelming the writers, making Twitter unusable. The easiest thing to do was to simply delete the Tweet and move on, the news already having been put out there.

So there you go. No misquotes, no warnings from Big Brother Stern. Just the limits of mobile technology.

I don’t know about you, but that doesn’t sound just right to me.  Adande in particular doesn’t tweet enough for this to impact his ability to use Twitter. Deleting the original message has a limited impact. If people are using a third-party twitter client – which many people do – the message is still going to appear. Most of those clients also have the ability to turn off viewing of retweets, an option that the writers could’ve used to keep on working. There was no limit of mobile technology in play here. Limited knowledge by the user, perhaps, not the technology.

Celtics aiming to keep focus - Julian Benbow has the Celtics looking to avoid a letdown in Sacramento.

Red Sox brass discuss Pedroia, Yanks, TV ratings - Sean McAdam reviews the Red Sox “town meeting” held last night. Michael Vega  and Alex Speier also cover the event.

Sox just want Beckett to be Beckett - Scott Lauber says that management doesn’t want Beckett to try to do too much.

Bruins find a keeper in Steve Kampfer  – Joe Haggerty examines the circumstances which led to the defenseman landing in Boston.

Bruins may shut down Marc Savard - Joe McDonald has Peter Chiarelli acknowledging that shutting down the center might be the best decision.

You’ll Have To Pay To Read Shaughnessy Starting in 2011 (Perhaps Not)

The Boston Globe announced today that starting next year, they will break the content of the Globe and Boston.com into two separate sites. BostonGlobe.com will require a paid subscription to access, while Boston.com will remain free.

Globe to offer two websites: one free, one pay

So soon you’ll need to pay for the privilege of reading Dan Shaughnessy. On the other hand, apparently you’ll get all the Tony Massarotti and Chris Gasper you want for absolutely free!

Update…

The following was posted on Twitter by a Boston.com sports producer:

The good news about all of this two websites business is that all of sports will be free. Sports fans have nothing to worry about.Thu Sep 30 20:13:32 via Seesmic Desktop

Now I have to say, if true, that is extremely smart on the part of the Globe. Sports articles are among the most visited on the website, (some people only visit the sports articles) and to continue to offer them from free would be a win for many consumers.

I can’t help but think that the amount of competition out there in this market for sports coverage lead to the decision to keep it free. Who would pay just for the Globe’s take on sports when they can choose from dozens of other outlets?

Globe Staff Going Whole Hog On Brady Holdout

C’mon guys.

The Boston Globe. Allegedly THE paper of record for New England sports, is embarrassing themselves with this Tom Brady holdout garbage.

Albert Breer’s lede on the Extra Points blog:

With all the noise of a Tom Brady holdout (which I hear pretty strongly isn’t happening … and was never happening), it’s worth asking this question: How could it really come to this?

Um, what? Yeah, How could it really come to this which was never happening? Does that lede even make a modicum of sense?

Breer then goes on to quote colleague Chris Gasper, who has a few gems of his own:

He shouldn’t have to threaten not to show up to camp to get a new contract.

What threats would those be? The ones solely created by the media to “move the needle?”

The Patriots are playing a dangerous game here with their most valuable asset.

As far as I can tell, they’re not playing any game here.

The CBA has become a rather convenient bit of CYA for the Patriots not to cut Brady a big, fat check.

Right. That’s really all it is. How stupid does he think they are?

Tony Massarotti took his whack at the situation earlier this week…practically begging Brady to hold out. Not only hold out, but not play the entire season.

Meanwhile, Peyton Manning sits in the exact same situation. The only difference being he’s getting a higher base salary than Brady. But isn’t he also risking $50 million dollars by showing up for Colts camp?

Congratulations, Boston Globe, for abandoning any real reporting in favor of trying your hardest to simply stir the pot.

Mainstream Media Review: Boston.com/sports

As Bruce is on vacation this week. BSMW will be featuring reviews of some of the websites and content from several Mainstream Media outlets this week.

Today, we’re taking a look at the sports section of Boston.com and the ties it shares with the Boston Globe sports section.

Boston.com was once the go-to site for pretty much all things Boston sports. For many people, it still is. Several new competitors have muscled into the scene, but Boston.com is still a monster in terms of traffic, and often leads the way in integrating new technologies and methods into its content. It’s constantly changing, being updated and evolving. That’s a good thing. If you’re looking for the very latest breaking news, they generally make it pretty easy to find there.

The sports section is a very busy place, in fact, it can be pretty overwhelming if you land there looking for something specific. (Go ahead, go there right now and find Chad Finn’s Touching All The Bases blog.  Go ahead. I’m timing you.)

The page is broken down into sections by sport, which is nice, but each sub-page is just as busy as the home page. Each team page has their blog in the upper right corner, making those at least easy to find.

Advertising is a necessary evil on websites. I have plenty of it here. We all need to find a way to pay the bills and make some money off the content that is being put out. A problem I have with Boston.com and the Globe site is some of the obnoxious-acting ads that they use. The worst one, to me, is when I’m going through the Boston Globe sports stories in the morning. I like to link to the full-length version, mostly as a convenience to the reader - if I do it, you don’t have to – that sort if thing. Anyway, something is rigged with some of those “Single Page” links so that when you click on them, it doesn’t open the single page version, instead it serves you a pop-up ad. Do it again, and the same thing happens. Finally on the third attempt, your single page article will load. There does seem to be some sort of cap on these, so once you’ve had to do it a few times, it stops and actually loads what you want. Minor thing, but incredibly annoying.

Now, as for the content, I go every day without fail and check out the Globe sports stories. Using that link doesn’t even bring me to the Boston.com/sports side, it’s just the stories from the Globe that morning. For the actual Boston.com/sports site, I can honestly say that the only time I’ve been going there on my own recently – just going to the homepage, not following a link to a specific article/post – is to find Finn’s latest blog entry. (By the way, if you haven’t found it yet, you need to scroll down the right side of the page, find the “Blogs” widget, and scroll down inside that until you come to the link for the blog.)

The Globehas had a lot of staff turnover in the last few years, but columnists Dan Shaughnessy and Bob Ryan are constants. On the baseball beat, Amalie Benjamin and newcomer (via The Journal NewsPeter Abrahamdo a very nice job with the Red Sox, while another holdover, Nick Cafardo takes care of the national beat and Sunday notes. The Patriots are covered by Shalise Manza Young, recently brought over from the Providence Journal, and Monique Walker, with Albert Breer, hired last season, serving as national football writer. The Celtics are covered by beat writer Julian Benbow, with Frank Dell’Apa also a reporter, and Gary Washburn, hired last August as the national guy. The Bruins are covered by Fluto Shinzawa, with Hall of Famer Kevin Paul Dupont taking the NHL beat.

Boston.com has two of it’s own columnists, who generally don’t appear in the print version of the paper. WBZ-FM afternoon co-host and former Boston Herald writer Tony Massarotti is one, and former Globe Patriots writer Chris Gasper is the other. Charles P. Pierce also has been doing quite a bit for them aside from his work for the Boston Globe Sunday Magazine, but his contributions on Boston.com are mostly as a blogger. Massarotti’s role has been reduced since he took on the radio gig, but he’s still a regular contributor.

An issue I have with much of the content on the sports pages of Boston.com is tone. I’m making a distinction here between the content published in the Boston Globe and that which appears on Boston.com. The former is generally even-handed and fair. Most of the editorial content on the latter seems to be aimed at “tweaking” the readers. This is especially true for Massarotti, Gasper and the blog entries of Albert Breer. (Is it just me, or is every single blog post that Breer puts up worded in such a way so as to tweak Patriots fans?)  That’s good for stirring up attention and getting lots of comments and page views, but it doesn’t do it for me.

The good part of Boston.com is the sheer amount of content that is put up every day. Beyond the four majors, there are blogs for college sports, high school sports, Eric Wilbur’s Boston Sports blog, a marathon blog, golf blog, and a good soccer blog that not only has Revolution items, but soccer from all over the world.

As previously mentioned, when news is breaking, Boston.com is a great place to head first. The aforementioned Finn, who is an editor for the site, is generally the one posting updates in the various blogs on these breaking news items. For this reason alone, it is a site that is worth checking out regularly. If you can dig and sort through all the noise, there is plenty of other worthwhile content here as well.

Tomorrow: BostonHerald.com/sports.

“Content Sharing” Agreement Between Boston.com and SI.com

In a post by Chad Finn on the Boston.com Extra Points blog, the following “Editor’s note” appears:

Through a content-sharing partnership with Sports Illustrated and SI.com, occasional articles and information from the magazine and its website will be used on Boston.com. The partnership begins today with some Patriots-related insight from Peter King’s popular “Monday Morning Quarterback” column.

The sharing apparently goes both ways. Check out SI.com’s new NFL Insider:

shaughnessy-si

 

Boston Globe/Boston.com To Charge Online Readers

According to a report in the Boston Herald this morning, you will soon have to pay in order to read The Boston Globe and Boston.com online.

There have been a lot of rumblings recently that more and more newspapers and news outlets are going to attempt to raise their falling fortunes by limiting access to their online work and charging readers a fee to access and read it. An Associated Press (another news agency looking to get more protective of their content) article this morning reports that News Corp.’s newspapers will also soon be charging for content. 

While I can see that their logic in not wishing to keep giving away their content and work for free, I have my doubts as to whether this is going to be successful.  The AP article above has Rupert Murdoch pointing to the Wall Street Journal and WSJ.com as a successful model for paid content that the rest of News Corp. will be trying to emulate.

I’d say there’s a bit of a difference between the content of the WSJ and The New York Post, another News Corp. outlet. You need to have content that’s worth paying for. If you don’t buy the paper are you going to pay for the privilege of reading Dan Shaughnessy’s latest?

What I will be interested in seeing, should this come to pass, is whether all of Boston.com will be a pay site, or if you’re only going to be charged to read items that appear in the paper edition of the Globe. Will we have to pay to read Reiss’s Pieces? Chad Finn? Are you going to pay to read Boston Dirt Dogs?

Obviously, this will all have an impact on what I’m doing here at BSMW. Should I bother to put together links to all the newspaper stories if only say, 10% of the readers here can actually get to them? Do I need to start recapping articles in more detail, rather than posting the links? That might cause issues, if I pass along for free information that a reporter has gathered and his website is charging a fee for access to. Will the traditional morning links just become obsolete?

 Non-Newspaper related sites like WEEI.com, NESN.com and Comcast SportsNet could see their online content gain more traffic, assuming they remain free of charge to access. Team sites, like RedSox.com, Patriots.com and Celtics.com, which are already producing their own coverage and content, would also seemingly benefit should the local newspapers decide to start charging for content. Free, independent sites like CelticsBlog.com, PatriotsDaily.com and messageboards like the Sons Of Sam Horn  and PatsFans.com would also likely benefit from increased traffic as fans go to get their fix of information and sports talk.

Is what The Boston Globe is producing, specifically on the sports side, since that’s what we’re dealing with here, so exclusive and valuable that readers are going to pay, in this economy, to be able to read it, when they can get most of the same information for free from the above sources? I might consider paying something just for Reiss’s Pieces updates, but not a whole lot.

Much will depend on the price. If it were say, $19.99 for a year, people might go for that. Make that $19.99 a month, or a week, I don’t think so. Will they continue to fill the space with ads in addition to the subscription charge? Will they lower the cost of the print edition?

To me, there’s also a difference between news and sports. Most people saw the game last night, and know what happened. Most people did not see the latest business deal or homicide, or see MBTA GM Daniel A. Grabauskas resigning. Would they consider charging for news coverage, but not sports? Can they be that creative?

An article on News Futurist – Newspapers: 180 years of not charging for content makes the case that newspapers haven’t actually charged for content since the 1830′s and it’s not really practical to start doing it now.

Lately, I’ve been reading a great blog -  The Future of Journalism on Salon.com, written by King Kaufman, who has done a lot of sports writing, and Katharine Mieszkowski. They’ve written quite a bit on this topic, as well as the other issues facing newspapers and online journalism these days.

Update, Friday PM: – Here’s an AP story on the matter: Boston Globe ponders charges for online content

Two questions for you, the sports news consumer:

  1. Will you pay to read newspapers online, or will you look elsewhere for your sports news and updates?
  2. What should I do mornings at BSMW, if a subscription to the newspaper sites is needed to access the links?

Friday Random Thoughts

A few things on my mind this week…

Looking forward to the return of the RemDawg…he posted on Twitter that he was getting closer to a return…but his absence might end up doing Don Orsillo a lot of good in the long run. Remy is about the only partner Orsillo has ever worked with on the Red Sox telecasts, and this experience (I think they’ve trotted out about 27 partners for Orsillo thus far this season) has allowed Orsillo to stretch his legs a little, and this a good thing. Dennis Eckersley has been his most frequent partner, and at first, Eck would comment on a play and ask Orsillo his opinion, and there would be a pregnant pause, and Don clearly wasn’t used to having his partner ask him about the play. They’ve gotten as time has gone by, and in the Orsillo is going to be better for the entire experience.

Chad Finn, God bless him, might be the only person in town who takes more shots at WEEI than I do. Here’s a nice zinger from today’s Boston.com chat:

[Comment From Guest]
Do you now find it amusing that the Big Show has been so dismissive of people who were suggesting that Ortiz get his eyes checked? Their confidence in their opinions seems spectacularly misplaced. I still remember them making fun of every caller in the fall of 2006 who said the Patriots needed a reciever who could “stretch the field,” then the following spring they couldn’t stop talking about how Moss’ speed was going to improve the offense.

12:51 Chad Finn:
Nah. Their mode of operation is to be dismissive of anyone who knows more than they do and has an original thought. So they tend to do a lot of dismissing.

On the other hand, Finn has passed me on the “snide comments from Ordway” scoreboard.

Earlier in the week, Tom E Curran addressed his December column, in which the possibility that Tom Brady’s 2009 season was in jeopardy was suggested:

In December, a source told me Brady was significantly behind in his rehab from the early October surgery that fixed his torn ACL and MCL. A buildup of scar tissue after an infection set in limited the range of motion in Brady’s knee and there was laxity in both the ACL and MCL. While the source never said Brady’s 2009 season was doomed, it was noted that the laxity could present a problem if the scar tissue and range of motion prevented him from strengthening his leg.

Clearly, Brady’s made up whatever time he was behind. Now, the strength of the knee and repair by Dr. Neal El Attrache, who performed the surgery have made the knee strong enough for Brady to participate at a fairly astonishing level in early June.

Health is a transitory thing. And while I most definitely stand by the original story and the bona fides of my source, Brady is certainly not behind schedule now.

It’s better than Curran’s last comments on the matter where he merely said that “NBCSports.com” had reported that Brady was behind in his rehab.

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