The Story That Would Not Die

(A guest column from George Cain.)

In the world of sports talk radio we are led to believe the narrative is dictated by the events of the sporting world and not by the hosts themselves. ”We only talk about what the callers want to talk about, Gerry.”  

But in reality, it is the hosts of the program, who fully control the narrative and the callers that follow.

In 2007, the Patriots marched through an undefeated regular season and two playoff games. Yet, all the media would talk about was Spygate. The run to perfection was pretty much an afterthought. It’s been awhile since one story has so dominated this local landscape. Fast forward to the present day, and we have the 2011 Boston Red Sox and the greatest collapse of all time.  Dan Shaughnessy claims that even Spygate wasn’t this big.

This is the team the Boston media refuses to stop talking about.  I say the Boston media, because the national media for the most part is moving on. I somewhat expected  the Red Sox story to take a back seat this week after Tom Brady’s thrilling game winning drive against the Dallas Cowboys.  But apparently fried chicken is a much sexier topic.

Now, let’s get this out-of-the-way: I am not naïve, the season was a historic, epic disaster.  The drama that has succeeded it is worthy of prolonged discussion.  I get that. Despite that, this story is being WAY overplayed. The New York Yankees, who somehow became the 2011 MLB underdogs despite 97 wins and a 200 million dollar payroll, followed the Red Sox right to the golf course or perhaps in some cases to Popeye’s.  And let’s not forget “The Most Storied Franchise In Sports©” lost a deciding Game five at HOME, to Doug Fister and the Detroit Tigers.

The Philadelphia Phillies won 102 games this year.  They were the odds-on favorite to win the World Series.  They were the team with the greatest starting pitching staff since the 1971 Baltimore Orioles; and they were bounced in the first round.  You could argue that their defeat was more impactful than the Red Sox collapse.  If the Red Sox had squeaked into the playoffs only to get bounced, would this story still have legs? Or is it just all about the deep fryer?

“Let’s not forget, we’re the real story.”  – Aaron Altman played by Albert Brooks from the movie Broadcast News.

That is a great line from a superb movie, and it couldn’t be more appropriate to describe John Henry’s appearance on 98.5 Friday and the subsequent aftermath on BOTH local radio stations.  I am waiting for the one-hour documentary on CSNNE, as if Woodward and Bernstein Felger and Mazz had just broken the Watergate story.

There is no doubt that John Henry’s “impromptu” appearance on the Sports Hub’s Felger and Mazz Show was big news.    It was great radio, it gave us some (a little?) new insight, it created talking points, buzz etc. I don’t blame Felger and Mazz for trying to squeeze some juice out of the story.  But, do you need every drop?

The interview has been played and replayed and dissected, and played again, and then later played on Felger’s CSNNE Sports Sunday show, and discussed on the radio all weekend.  At what point do we reach the tipping point? Sadly, that will not be until the hosts of these programs decide to move on. If they keep talking about it, people will keep calling in; it’s kind of a chicken and egg thing.

Monday on the Sports Hub, one of Tony’s opening comments was “This has nothing to do with us.”  No Tony, I think you’re wrong.  I think it has everything to do with you. Don’t misconstrue my point, I think that interview is still worthy of discussion today and throughout the next few months.  But, I don’t think it should be discussed ENTIRELY for the next few months. Can we mix things up even a little bit?

As far as the interview itself, I thought both sides had their moments. Felger was funny when discussing Josh Beckett’s obvious physical changes.  On the other hand, he sounded sophomoric when discussing David Ortiz running to first base. 

Henry was right on point when discussing his focus on the team.  Basically, Felger and Mazz had already talked this story so much to death prior to Henry’s appearance that they had reached the point where they were almost accusing John Henry of becoming “detached” from the team. Somehow, John Henry’s wife Linda Pizzuti had become Cleopatra or Yoko Ono and the entire Roman Empire was about to fall.  Incidentally, for the brief time I listened to WEEI on Monday they spent “Patriots Monday” on the same tired topic.  John Henry would be wise to sit down with Bill Belichick and Bob Kraft and learn a little about plugging leaks.  The Less is More Strategy, might infuriate the Ron Borges’ of the world, but it serves the Patriots pretty well.

Felger and Mazz, sometimes seem to dwell in their own little sports bubble.  Here’s a newsflash for Mike and Tony – sports owners usually don’t own just one business.  Yes, some do, but most have businesses in all sorts of industries and walks of life.  Some own TWO sports teams, can you believe that?  Mark Cuban owns his own production company.  How did the Dallas Mavericks ever win the NBA title?  He must be quite the multitasker.

For me, the Red Sox 2011 Soap Opera is starting to feel like a movie you’ve seen just one time too many. It reminds me of when TNT started showing “The Shawshank Redemption” everyday.

Don’t we all get the gist?  The Sox collapsed, the pitching stunk, and some pitchers drank beer and ate fried chicken while their teammates struggled to the finish line.  The manager lost control of the clubhouse and was either fired or quit.   That same manager was later smeared to the press by someone in the front office or on the team.  The Red Sox “Boy Wonder GM” is heading for greener pastures and taking his huge ego with him.  The Red Sox ownership is going to spend the next six months trying to restore their name. Whenever a Red Sox player does speak, like Jon Lester did yesterday, that interview is going to bring all of this up again, and their words will be examined as closely as the Zapruder film.     

I think I have it all, but if not, just tune into 98.5 and listen to the hosts pat themselves on the back and discuss it again and again and again and again……

2011 Approval Ratings – Tony Massarotti

Tony Massarotti is the co-host of the Felger and Mazz show on 98.5 The SportsHub.

A Waltham native, Massarotti also hosts The Baseball Reporters on 98.5, and is a Boston.com sports columnist. He joined the Boston Herald as a sports intern in 1989, joining the likes of Michael Felger, Bill Simmons, Michael Silverman and Paul Perillo. In 1994 he started covering the Red Sox for the Herald, a focus he held until he left the paper in 2008. He then joined Boston.com, and in August 2009, he and Felger started their popular afternoon drive show on 98.5, which has unseated long time ratings champ Glenn Ordway and The Big Show on WEEI. Interestingly, Massarotti, like Felger had been a frequent co-host on the WEEI show in the past. The duo signed a new deal with the station in April of this year.

Once a dogged and capable baseball reporter, Massarotti now focuses on playing the contrarian, especially when it comes to the Patriots – a franchise and fan base that he clearly loathes. He has also proclaimed his love for Derek Jeter, and does an absolutely horrible voice impression of Boston sports fans.

Massarotti  has written or co-written several books, including Dynasty: The Inside Story of How the Red Sox Became a Baseball Powerhouse, as well as bios with Tim Wakefield

 

Tony Massarotti 2011 Approval Ratings
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Avoiding Super Bowl Media Crush No Easy Feat

Much of the time, I tend to take a very Boston-centric view to the sports world. While I certainly keep up with the sports world outside of New England, there much out there that I could take or leave. The Super Bowl media hype for a game not involving the Patriots is one of those. Especially when much of the media focus seems intent on trying to compare Ben Roethlisberger to Tom Brady or trying to determine the real “team of the decade” – even though we’re firmly in a new decade by this point.

When Sunday comes, I’ll be watching the game, but until then, I’m not too interested in the coverage leading up to it. I can’t avoid it, but that doesn’t mean I’m enthralled by it.

Patriots should think outside the system - Mike Reiss does tie a Super Bowl angle to the Patriots, looking at pass rushers LaMarr Woodley and Clay Matthews, both of whom were available to the Patriots in the draft, and wonders if it is time for Bill Belichick to adjust his thinking on the position.

Twitter’s got the NFL by the tail - Tom E Curran has an interesting look at the problems that Twitter is causing for the NFL, as the league can’t control the things being tweeted by its players.

Management was so impressed with Tony “Miserable” Massarotti’s straw-man-laden Boston.com column yesterday – “Don’t Count The Lakers Out Yet” that they repackaged it and put in the Globe sports section today – “Too early to plan Celtics parade.” I’m wondering exactly who these people are who are counting the Lakers out and already planning the Celtics parade route for June.

Some, like Chris Forsberg, are writing that the Celtics the best, and getting better - but no one is saying that they are unbeatable and are a lock to win the NBA title. Gerry Callahan writes today that the Celtics are Leaving it all on floor - but he also acknowledges the possibility that the Celtics could “run out of gas and come up short of a championship.”

It’s just like Massarotti to take a very convincing and satisfying victory and do his best to discount it and make fans miserable.

Did Kevin Garnett Turn Down A Ball Boy With A Bin Laden Reference? - Deadspin.com follows up on the disappearing Tweets of J. A. Adande and Marc J Spears about KG’s treatment of a Lakers ball boy. They report:

Twitter being what it is is also what led both writers to take down the messages within minutes of being posted. We’re told that the sheer number of people retweeting the messages — thousands of them — were overwhelming the writers, making Twitter unusable. The easiest thing to do was to simply delete the Tweet and move on, the news already having been put out there.

So there you go. No misquotes, no warnings from Big Brother Stern. Just the limits of mobile technology.

I don’t know about you, but that doesn’t sound just right to me.  Adande in particular doesn’t tweet enough for this to impact his ability to use Twitter. Deleting the original message has a limited impact. If people are using a third-party twitter client – which many people do – the message is still going to appear. Most of those clients also have the ability to turn off viewing of retweets, an option that the writers could’ve used to keep on working. There was no limit of mobile technology in play here. Limited knowledge by the user, perhaps, not the technology.

Celtics aiming to keep focus - Julian Benbow has the Celtics looking to avoid a letdown in Sacramento.

Red Sox brass discuss Pedroia, Yanks, TV ratings - Sean McAdam reviews the Red Sox “town meeting” held last night. Michael Vega  and Alex Speier also cover the event.

Sox just want Beckett to be Beckett - Scott Lauber says that management doesn’t want Beckett to try to do too much.

Bruins find a keeper in Steve Kampfer  – Joe Haggerty examines the circumstances which led to the defenseman landing in Boston.

Bruins may shut down Marc Savard - Joe McDonald has Peter Chiarelli acknowledging that shutting down the center might be the best decision.

Globe Staff Going Whole Hog On Brady Holdout

C’mon guys.

The Boston Globe. Allegedly THE paper of record for New England sports, is embarrassing themselves with this Tom Brady holdout garbage.

Albert Breer’s lede on the Extra Points blog:

With all the noise of a Tom Brady holdout (which I hear pretty strongly isn’t happening … and was never happening), it’s worth asking this question: How could it really come to this?

Um, what? Yeah, How could it really come to this which was never happening? Does that lede even make a modicum of sense?

Breer then goes on to quote colleague Chris Gasper, who has a few gems of his own:

He shouldn’t have to threaten not to show up to camp to get a new contract.

What threats would those be? The ones solely created by the media to “move the needle?”

The Patriots are playing a dangerous game here with their most valuable asset.

As far as I can tell, they’re not playing any game here.

The CBA has become a rather convenient bit of CYA for the Patriots not to cut Brady a big, fat check.

Right. That’s really all it is. How stupid does he think they are?

Tony Massarotti took his whack at the situation earlier this week…practically begging Brady to hold out. Not only hold out, but not play the entire season.

Meanwhile, Peyton Manning sits in the exact same situation. The only difference being he’s getting a higher base salary than Brady. But isn’t he also risking $50 million dollars by showing up for Colts camp?

Congratulations, Boston Globe, for abandoning any real reporting in favor of trying your hardest to simply stir the pot.

Massarotti Chat Deconstructed

Tony Massarotti held a chat on Boston.com today, and there were a few items of interest to come out of the session.

Here’s one noteworthy exchange:

12:42 [Comment From BruschiJersey]
Mazz – you often seem to insult Boston fans, and imply that none of them see the faults of their own teams, why do you despise all of us so much?

12:44 Tony Massarotti:: What? I don’t despise anyone. I believe in open, honest discourse. I don’t believe in being a homer or a blind loyalist as I don’t think that accomplishes anything. The best relationships have some give and take, self-criticisms, etc. Why is everybody so sensitive?

So being a homer or blind loyalist doesn’t accomplish anything, but being a contrarian on everything, and being critical just to stir people up is productive? Help me out here.

As far as being sensitive, this is the guy who complained about how the younger player never “asks about you, the way any grounded person would. He never asks you for a movie tip or restaurant recommendation.”

Later in the chat, he was asked about the steroid issue:

12:13 [Comment From Nick MD]
Is it safe to say that we can now assume that David Ortiz took steriods? He is having the classic steriod breakdown that players have. Thoughts?

12:14 Tony Massarotti:: I don’t think we can “assume” anything until there is a reason to. I am very reluctant to make these sorts of accusations without some definitive proof. That’s why most media people don’t just throw names out there. Too risky.

So wait, the other day he criticizes the Boston fans for having “spent relatively little time wondering about the ramifications” of the steroid era on our players while “in our cozy little cocoon.”

But at the same time, we can’t make assumptions, or accusations, especially against the guy Tony wrote a book with. I see.

And more:

12:55 [Comment From Janice Harwood]
Tony, why isn’t anyone looking deeper into this reported meeting with the Duquette Sox where a doctor may have spoken to players about the advantages of using steroids in front of a consenting front office? Was there any buzz about this practice back then where you were covering the team? And was there any buzz about Manny Ramirez’s activities back in 2002-2008 that could have been reported on?

12:57 Tony Massarotti:: I think we are looking deeper, but it’s hard to prove one person’s word versus another. Merloni has clarified his statements some, saying the team never “promoted” steroids so much as they were aware that use existed. I think we all knew that, but it’s a different matter when a player (or former player) says it. To me, it’s akin to a HS rally on drug use. We KNOW kids are using; we just don’t know which ones.

12:58 Tony Massarotti:: At the time, I can assure you there was no buzz. And if there was something shady about Manny that we knew of, we would have reported it.

12:58 Tony Massarotti:: Still, criticisms of the media during the steroids area are legitimate. We didn’t understand the magnitude of the problem, either, until it was too late. Shame on us.

Wait, is KNOWING (but not really) the same as assuming, or not? I’m confused. So it’s fine to assume in general but not in specifics? How does that work?

He says there was no “buzz” about Manny, yet we’re the suckers for believing that he was clean while here?

The last bit the media not understanding the magnitude of the problem reads good at first glance, but did they not understand it, or did they just ignore it? The guy who reported about seeing all the stuff in Mark McGwire’s locker, Steve Wilstein was villified and treated as an outcast by his media colleagues for what he reported.

“Shame on us” – Not “me,” Nothing saying “I screwed up” but making into a collective act, without personal responsibility.

Still, it’s better than nothing. I doubt however, that we’ll see that kind of admission in a column.

Tony Massarotti Shows That He Hates The Fans Again

I’m loathe to even link this, but Tony Massarotti has proven once again, that yes, he does hate you.

  • You “cheer for laundry above all else. “
  • You have a “tendency and willingness to look away when something like this happens” – referring to Manny Ramirez’s suspension, of course.
  • You won’t examine “whether the Red Sox cheated their way to a world title” because it is ”far too messy a task.”

Yes, Massarotti asserts, Manny Ramirez was “almost certainly” using PEDs during his stay in Boston too, but the fans won’t acknowledge that.

I’ll just ask one question. Where was the intrepid Tony Massarotti when this was all going down right on his own beat? He chides the Boston fans for believing their own players were clean, yet he never reported otherwise. Massarotti was on the Red Sox beat during the height of the steroid era. All this was supposedly happening right under his nose. We never heard him say a word about it.

But it is the fans who are blind.

Do we really think Massarotti would’ve ratted out anyone in the Red Sox clubhouse had he known about it? As the wise man Butch Stearns once said, I’m not so sure about that.

And as far as the Red Sox “cheating their way to a world title,” apparently he hasn’t read the work of his Boston.com colleague Chad Finn, who stated last Friday that It is ludicrous to suggest that yesterday’s sad revelation has any bearing whatsoever on the Red Sox’ world championships in 2004 and 2007.

Finn, unlike Massarotti, does a little homework, and notes that every single World Series champion between 1995 and 2004 had, at the very least, one player who has since been associated with steroids or other PEDs.

If people want to bring the Red Sox down, than all those other teams are coming down, too.

Tony ‘Miserable’ Massarotti In Top Form

We knew that Tony Massarotti hates the Patriots and their fans, and he has continued his slanted coverage of them in his new role at the Boston Globe.

While his Red Sox coverage is generally shiny and positive, his Patriots postings consist of things like Tony’s Top 5 most disturbing statistics about the Patriots. You know, Patriots fans probably aren’t feeling all that great already, and Tony feels the need to pile on more misery, even though the season has already gotten as disturbing as it can be. Now that posting is from a few days ago, and I just now got around to seeing it. Lucky me.

His first statistic is an old standby.

With Tom Brady as his starter, Bill Belichick has a career record of 87-24. Without Brady, Belichick is 43-58. As Bill Parcells might say, you are what you are. As Belichick might say, it is what it is.

How many times is this going to be trotted out there? First used by Ron Borges, this stat has been repeated over and over and over again by the self-proclamed “objective” members of the meda.

How come no one says: “With David Ortiz on his roster, Terry Francona has a career record of 468-338. Without Ortiz, Francona is 285-363. As Bill Parcells might say, you are what you are. As Belichick might say, it is what it is.”

How about: “With Kevin Garnett on his roster, Doc Rivers has a career record of 66-16. Without Garnett, Rivers is 273-312. As Bill Parcells might say, you are what you are. As Belichick might say, it is what it is.”

No, you don’t hear either of those. It’s only Belichick that this stuff gets applied to.

I prefer to turn it around and say Belichick’s career record without stiffs like Bernie Kosar and Drew Bledsoe is 105-46. (Something like that anyway…I’m counting the second half of the ’93 season after Kosar was cut, and all of the ’94 and ’95 seasons, and not counting the first 18 games of his New England career when Bledsoe was the QB.)

Massarotti Debuts at Boston.com

Tony Massarotti has landed in his new space over at Boston.com. It appears a large part of Massarotti’s section will be Tony’s Top Five – his look at the top five sports stories in Boston at the moment.

Massarotti states what his role is going to be as follows:

In recent years, as the Internet has continued to grow and informational distribution has changed, a predictable and indisputable chasm formed between old media and new media. Our hope is to bring you the best of both worlds — the accountability and access of the old school with the speed, ingenuity, and interplay of the new. Certainly, we are going to make our mistakes along the way. Unfortunately, failure is almost always a side effect of development and growth.

Nice sentiments, but I hope that Massarotti isn’t inferring that those “best” qualities of each are mutually exclusive. “Accountability” in my mind hasn’t been synonymous with “old school media” in some time.

Also on Boston.com, Chad Finn continues his more frequent updates on his Touching All The Bases Blog. In the Reiss’ Pieces blog this morning, Finn was mentioned as part of the team that will be updated that blog, noting that he will be updating the blog from time to time with news.

Globe Shuffles Things Up, Adds Massarotti

The Boston Globe this afternoon announced in a memo a number of changes to the sports department. Adam Reilly has the memo outlining the moves.

The biggest is the addition of Tony Massarotti to the Globe in “a newly created position as he will become the face and voice of boston.com sports.” He will also contribute to the print edition of the paper. Massarotti starts his new job the first week of September.

Amalie Benjamin was officially named the Red Sox beat writer, replacing Gordon Edes, who recently departed for Yahoo! sports.

BSMW favorite Chad Finn also gets a promotion to a newly created position, that of “sports news reporter for boston.com.” Finn will be keeping the page updated throughout the day with “fresh and interesting items.” He will also begin this job in the first week of September.

The paper also announced that Corey Allen will be replacing Finn’s role as part-time copy editor.

Some interesting moves here by sports editor Joe Sullivan. The Globe takes Massarotti away from the Herald, and with Rob Bradford having already left for WEEI.com, this move further weakens the baseball staff at the tabloid. Massarotti loses his WEEI gigs, though he had already scaled them back considerably over the last year. The Globe needed a new columnist/voice under the age of 50, and they get that in Massarotti. I just hope that this sort of stuff doesn’t come over with him. Now that he’s not going to be writing for a tabloid that often uses sensationalism to sell papers, hopefully Massarotti’s style will stick to the analytical, smooth style that comes through in most of his columns. Besides, the Globe already has one Dan Shaughnessy.

Benjamin has her fans on the Red Sox beat, and this move was expected all along. She’s not spectacular, but is competent and enthusiastic for the job. Nick Cafardo likely didn’t want the full-time travel that goes with the job.

It will be most interesting to see what Finn does with Boston.com, and what, if any, design changes are in store for the site. It will be good to have more writing and content from Finn, who has certainly paid his dues, and now is being rewarded with what could be his dream gig. Finn’s obvious love and passion for sports, coupled with his humor make this a very good promotion for the Globe and boston.com.

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In New York sports media news, Neil Best reports that Mike and the Mad Dog is no longer, as Chris Russo has left WFAN.

Approval Ratings – Tony Massarotti

Tony Massarotti, come on down…

Massarotti has been with the Herald since 1989, as he joined the paper fresh from Tufts University. He was the Massachusetts Winner of the 2001 National Sportscasters and Sportswriters Association Sportswriter of the Year award.

He’s been covering the Red Sox since 1994, but in recent years has moved into more of a general columnist role. With a few exceptions, his columns on sports outside of baseball usually tend to be on the negative side, and his recent column attacking Patriots fans alienated many readers.

He is highly visible on the Boston sports media scene, appearing on WEEI, Comcast SportsNet, NESN and WHDH TV.

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Tony Massarotti Approval Ratings
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