Cranking Out The Friday Megalinks

Let’s do some Friday linkage for you.

MLB Postseason starts up really in earnest with four games on Saturday. College Football in full swing and the NFL completes its first month of games on Sunday. Your Weekend Viewing Picks have everything you need to know in sports and primetime programming.

To the linkage.

National

Michael Hiestand of USA Today writes that Fox Sports’ NASCAR coverage will be known for having the Brothers Waltrip next year.

Mike Reynolds of Broadcasting & Cable writes that Turner Sports will be all over the League Division Series for the first four days of the MLB Postseason.

Adweek has a graphic showing how much time we spend on watching football.

Bill Cromwell of Media Life Magazine writes that TBS and Fox should see good ratings for the MLB Postseason based on an exciting final night of the season on Wednesday.

Nelli Andreeva of Deadline reports that ESPN is developing an ABC sitcom based on Boston sports fans. That’s going to go over well.

Bill Hofheimer in ESPN’s Front Row blog talks with ESPN’s Jon Gruden about calling a “home game” this Monday.

Jim Romanesko of the Poynter Institute looks at the despicable reaction of Buffalo Bills fans to a column written by a female sportswriter at the Albany Times Union.

Bob’s Blitz has video of WFAN’s Mike Francesa attempting to add on the air.

Brandon Costa at Sports Video Group looks at ESPN placing microphones on various players and coaches during the WNBA Finals.

Brandon chronicles a wild Wednesday night at MLB Network.

CNBC’s Darren Rovell looks at the advantages or lack of thereof having a bigger payroll in MLB.

The Sports Biz Miss Kristi Dosh tells us that despite not making the playoffs, the Atlanta Braves and the Boston Red Sox still get a share of the postseason pie.

The Sports Media Watch looks at how the tumultuous Final Night of the MLB season led to a ratings bonanza for ESPN.

SMW says for the MLB season, ESPN’s ratings went up slightly.

SMW says TBS’ ratings for the MLB regular season were flat compared with last year.

Joe Favorito looks at how Dick Vitale has made himself into a viable brand.

The Daly Planet delves into the changes with the Fox Sports NASCAR crew.

The Influencer Economy has a look into Blogs with Balls 4 and the future of sports media.

East and Mid-Atlantic

Chad Finn at the Boston Globe (this is the last day I’ll be able to link to Chad as his columns go behind the dreaded paywall starting October 1) writes about NESN viewers unable to see analyst Dennis Eckersley on the last day of the season.

Bill Doyle of the Worcester Telegram & Gazette writes that Globe columnist Dan Shaughnessy shares some blame in the Red Sox collapse.

Newsday’s Neil Best talks with TBS’ Brian Anderson who steps into the network’s lead spot for the MLB Postseason.

Justin Terranova of the New York Post has five questions for NBC Football Night in America analyst Rodney Harrison.

Pete Dougherty of the Albany Times Union writes that a new local sports talk show host isn’t spending any time discussing any local topics.

Ken McMillan at the Middletown (NY) Times Herald-Record writes about local radio stations picking up MLB League Division Series games.

To the New Jersey Newsroom where Evan Weiner says the college conference shuffle is making fans roll their collective eyes.

In the Allentown (PA) Morning Call, Keith Groller writes that MLB will have a hard act to follow in the postseason after a compelling final night of the regular season.

Laura Nachman says Comcast SportsNet will be all over the Phillies in the MLB Postseason.

In Press Box, Dave Hughes of DCRTV.com writes that sections of the Baltimore Sun’s sports website will go behind the dreaded paywall.

South

The Florida Times-Union reports that the Jacksonville Jaguars have avoided a blackout for Sunday’s game against the New Orleans Saints.

To the St. Petersburg Times where Tom Jones says Sun Sports got big ratings for the Tampa Bay Rays’ march to the playoffs this week.

David Barron of the Houston Chronicle writes that MLB Network was all over the twists and turns from the final night of the regular season.

Mel Bracht of the Daily Oklahoman has his news and notes.

Midewest

John Kieswetter of the Cincinnati Enquirer reports that a local CBS affiliate will provide halftime highlights during Bengals games at Paul Brown Stadium.

John writes that Saturday’s Cincinnati-Miami game will be seen live online and on local TV on tape delay.

Michael Zuidema of the Grand Rapids (MI) Press talks with Tigers TV voice Mario Impemba about the team’s chances of advancing in the MLB Postseason.

Bob Wolfley of the Milwaukee Journal Sentinel speaks with Brewers TV voice Brian Anderson about getting the top gig for TBS for the playoffs.

Bob has a couple of quotes from CBS’ Phil Simms about Sunday’s Denver-Green Bay game.

To Crain’s Chicago Business and Ed Sherman who writes that Nebraska’s addition to the conference can only help the Big Ten Network.

Ed has his winners and losers in sports media and business.

In the Rochester (MN) Post-Bulletin, Paul Christian talks with former Minnesota coach Tim Brewster who’s now patrolling the sidelines for Gus Johnson and FX’s college football game of the week.

Jennifer Mann of the St. Louis Post-Dispatch reports that Cardinals TV voice Dan McLaughlin has been arrested on DUI charges for the second time this year.

Dan Caesar of the Post-Dispatch writes that Fox Sports Midwest has suspended McLaughlin indefinitely.

West

Bill Center in the San Diego Union-Tribune reports that the Padres expect to bring back its TV booth, but no word on the team’s radio announcers or new TV contract for next season.

The Union-Tribune says Sunday’s Chargers game against the Dolphins will be blacked out.

John Maffei of the North County Times says the Padres hope to have a new TV deal (with Fox Sports Net) in place by the New Year.

At the Ventura County Star, Jim Carlisle writes that Wednesday’s MLB season finale was Must See TV.

Jim says despite being on a losing team, the Los Angeles Dodgers’ Matt Kemp is in the center of the MVP debate among TV analysts.

Tom Hoffarth of the Los Angeles Daily News looks at Jenn Brown’s endorsement deal with GNC.

Tom says Bill Macdonald’s full-time days with Fox Sports West are over.

Tom looks at TBS’ coverage of the MLB Postseason.

Tom wonders why the NFL pulled back the 1st half Thursday Night Football package from the table.

Canada

In the Toronto Globe and Mail, Bruce Dowbiggin says MLB got a shot in the arm on Wednesday.

The Canadian Sports Media Blog writes that TSN has locked up curling on TV in Canada through the end of the decade.

And that’s going to do it. I may have a few more links later tonight.

Friday Megalinks Just For You

Let’s do some linkage.

The Weekend Viewing Picks give you everything to you need for your viewing pleasure.

Let’s do this.

National

Michael Hiestand of USA Today writes that primetime is the right time for college football.

Tripp Mickle of Sports Business Daily reports that ESPN has sold out its ad inventory for its new NASCAR non-stop initiative which will allow fans to see continuous race action while commercials run.

Mike Reynolds of Multichannel News says NFL Network used some creative methods in Boston to promote its Bill Belichick documentary.

If you watched the Belichick documentary, then you probably know about the best scene which was the coach yelling at the Baltimore Ravens’ Derrick Mason who was trash talking. Dan Fogarty of SportsGrid has the video.

Brandon Costa from Sports Video Group notes that Sports Illustrated has released a new Football Rivals mobile app.

Sports Media Watch says ABC is doing well with college football in its first two weeks of the season.

SMW notes that last Saturday’s Notre Dame-Michigan game on ESPN in primetime did better than the previous week’s Fighting Irish game on NBC.

SMW says last week’s NASCAR race in Richmond garnered a four year ratings high for ABC.

Tony Manfred of the Business Insider Sports Page says sports bars got hit the hardest by DirecTV’s NFL Sunday Ticket technical difficulties last week.

Steve Lepore from Puck The Media has NHL Network’s preseason schedule that begins next week.

Joe Favorito says sports brands are now jumping into the corn field maze craze.

Awful Announcing has this week’s network TV on-screen typos.

Parade talks with ESPN’s Erin Andrews.

East and Mid-Atlantic

Chad Finn from the Boston Globe writes about some ex-Patriots players who have made the transition to TV.

Jessica Heslam of the Boston Herald talks about 98.5 The Sports Hub winning the prestigious Marconi for Best Sports Station in the country over a former winner, WEEI.

Bill Doyle at the Worcester Telegram & Gazette praises the NFL Films documentary on Bill Belichick.

The New York Times’ Richard Sandomir looks at a rare film that followed the late Yankees announcer Phil Rizzuto and other ex-Pinstripers to Austria for an exhibition game in 1994.

Daniel E. Slotnick of the Times writes that former New York Jet and broadcaster Sam DeLuca has passed away.

Newsday’s Neil Best talks with statistician Steve Hirdt about his career and getting to work a “home” game for this week’s edition of Monday Night Football.

Neil says SNY is fortunate to have the Jets as a partner to help viewers forget about the Mets.

Phil Mushnick of the New York Post is angry at everyone.

The Post’s Justin Terranova has five questions for YES analyst Ken Singleton.

Jerry Barmash in Fishbowl NY writes that MSG Network brings back its signature hockey studio show for another season.

Pete Dougherty of the Albany Times Union notes that local sports anchor Andrew Catalon gets a call-up to the NFL on CBS in October.

Ken McMillan of the Middletown (NY) Times Herald-Record talks with MLB Network’s Brian Kenny about why he left ESPN after almost a decade and a half.

Ken has more with Brian Kenny in his column.

Ken is tired of NHL Network rerunning last season’s playoffs.

South

Serena Moyle of the Tallahassee (FL) Democrat profiles ESPN’s Erin Andrews as she’s in town for the Oklahoma-Florida State game.

David Barron of the Houston Chronicle says you watched the NFL in droves last week.

David says ESPN is treating Longhorn Network differently than its other entities.

Mel Bracht from the Daily Oklahoman writes that Longhorn Network will pick up one Oklahoma State basketball game.

Mel has some news and notes.

Gina Mizell of the Oklahoman says ESPN is keeping a close eye on Oklahoma State and Texas A&M for a potential College GameDay visit.

Midwest

John Kiesewetter of the Cincinnati Enquirer writes that Fox Sports Ohio expands its pregame show tomorrow to air highlights of Johnny Bench Night.

John says a local radio station has fired a long-time sports reporter and other parts of its staff.

Michael Zuidema of the Grand Rapids (MI) Press talks with a long-time Division II college football radio voice.

Bob Wolfley of the Milwaukee Journal Sentinel says some local Time Warner Cable subscribers will have access to this Saturday’s Wisconsin game.

Bob explains why the Wisconsin game isn’t on TV.

Bob says the Brewers’ Prince Fielder will be seen in a profile on TBS Sunday.

Ed Sherman at Crain’s Chicago Business has his winners and losers in sports business and media.

Dan Caesar in the St. Louis Post-Dispatch says all of the Blues games will be televised for the first time ever.

West

Jay Drew of the Salt Lake Tribune writes that ESPN’s deal with BYU has now become a recruiting tool for the school.

Matt Solinsky of the Desert (CA) Sun says the NFL Network documentary on Patriots coach Bill Belichick is definitely “must see TV”.

John Maffei from the North County Times tries to discover what the holdup is for the San Diego Padres’ TV and radio rights.

Jim Carlisle at the Ventura County Star says Time Warner Cable has signed a long-term deal for California’s high school championships.

Lance Pugmire of the Los Angeles Times talks with the Fox NFL Sunday crew.

T.J. Simers of the Times writes that Vin Scully can cause trouble at home.

Also from the Times, Eric Sondheimer has details of the Time Warner deal with the California Interscholastic Federation.

Tom Hoffarth of the Los Angeles Daily News says Jay “The Rat” Mariotti is determined to get the last word on his tumultuous year.

Tom has some media moves that didn’t make his column.

Tom says MLB Network will air a special on statistics.

Canada

Bruce Dowbiggin of the Toronto Globe and Mail says an 8 year delay will help Steve Moore in his lawsuit against Todd Bertuzzi and the NHL stemming from an incident in Vancouver.

The Canadian Sports Media Blog notes that CBC’s Hockey Night in Canada has finally made some moves to fill some personnel holes.

And that’s going to conclude the links for this Friday.

Friday Megalinks Are Here

Time for some megalink action. This is turning out to be a busy day, but let me try to give you as many as I can. This being Memorial Day weekend, there’s plenty of sports action. Primetime viewing is kind of slim, but you can check out my Weekend Viewing Picks for the action.

Let’s get to the links. I’ll do as many as I can. I do have to leave early.

National

From yesterday’s Sports Business Daily, John Ourand speaks with outgoing NBC Sports President Ken Schanzer who is retiring at the end of the summer.

Mike Reynolds from Multichannel News and Broadcasting & Cable also writes about Ken Schanzer’s retirement from NBC Sports.

Multichannel notes that Time Warner Cable will have a presence to promote the Speed 2 channel at the Coca-Cola 600 NASCAR race in Charlotte this weekend.

USA Today’s Mike McCarthy and Michael Hiestand debate whether LeBron James as a villain is good for the NBA.

Mike McCarthy writes that former Chicago Bull Scottie Pippen caused an uproar on ESPN Radio this morning by saying LeBron James could be better than Michael Jordan.

Eric Deggans of the St. Petersburg Times writing for the Indiana University National Sports Journalism Center delves into the ESPN book.

Fox Sports notes that this week, Ken Rosenthal’s bowtie will honor our troops during this Memorial Day Weekend.

The Big Lead interviews New York Times NFL beat writer Judy Battista and talks about how she covers the lockout.

Dan Fogarty at SportsGrid notes that Nike tried to put the screws on TNT’s Charles Barkley to be nicer to LeBron James.

SportsbyBrooks says ESPN management told its hosts what to ask James Andrew Miller about the book he co-authored on the Alleged Worldwide Leader.

Matt Yoder of Awful Announcing has a review of “Those Guys Have All The Fun: Inside the World of ESPN”.

Alyson Shontell of the Business Insider Sports Page says former Versus host Jenn Sterger is now working for an internet TV startup company.

Sports Media Watch says the NHL on Versus saw a ratings high for Boston-Tampa Bay on Wednesday.

SMW notes that the NBA Finals gets its earliest start in 25 years.

And SMW says the NHL Stanley Cup Final avoided conflicting with the NBA Finals.

Dave Kohl at Major League Programs has some complaints on broadcasters not providing the starting lineups when they’re supposed to.

Len Berman has his Top 5 stories of the day.

East and Mid-Atlantic

Mark Blaudshun of the Boston Globe reports that the Big East Conference has rejected ESPN’s “Best offer” to continue their 32 year relationship.

Chad Finn of the Globe says Bruins fans are finally getting the media coverage they’ve been yearning for.

Bill Doyle of the Worcester Telegram & Gazette notes that the local minor league baseball team gets a new media distribution to fans and it’s not what you might think.

Fred Contrada at the Springfield (MA) Republican reports that ESPN.com writer Howard Bryant has been sentenced to probation stemming from a domestic assault case back in February.

Phil Mushnick from the New York Post wants to know what Mets owner Fred Wilpon knew about Ponzi scheme scumbag Bernie Madoff and when did he know it.

The Post has five questions for Fox Soccer Channel analyst Eric Wynalda about Saturday’s UEFA Champions League Final.

Pete Dougherty of the Albany Times Union says soccer continues to try to gain a foothold in the American psyche.

DCRTV’s Dave Hughes has his latest Baltimore-DC media roundup in Press Box.

In the Washington Post’s DC Sports Bog, Dan Steinberg finds an interesting Tony Kornheiser-John Feinstein tidbit from the ESPN tome.

Dan also recaps a couple of interviews DC NFL team owner Daniel Snyder conducted on Thursday.

Jim Williams of the Washington Examiner talks about the retirement of NBC Sports President Ken Schanzer a week after his boss, Dick Ebersol resigned.

Jim speaks with Fox Sports’ Curt Menefee about hosting the UEFA Champions League Final on Saturday.

South

The Miami Herald’s Barry Jackson goes over some of the more interesting tidbits from the ESPN book.

Greg Augman of the St. Petersburg Times writes about ESPN’s Desmond Howard blasting black college athletes for a sense of entitlement.

Mike Bianchi of the Orlando Sentinel laments the probable end of the long-term relationship between Florida State University and Sun Sports.

Jeff Wilson of the Fort Worth Star-Telegram says Texas Rangers TV voice John Rhadigan was replaced Thursday and will return to hosting the pregame show on Fox Sports Southwest.

David Barron from the Houston Chronicle has his take on the ESPN book that has had the sports media talking.

In the Daily Oklahoman, Mel Bracht talks with ousted Rangers voice John Rhadigan.

Mel notes the local ratings for the series-clinching Game 5 of the NBA Western Conference Finals.

Mel despite losing the series, the Thunder’s Russell Westbrook impressed ESPN’s Jeff Van Gundy.

Midwest

Cincinnati Enquirer media writer John Kiesewetter says local sports talk show host Andy Furman is on the fast track for a possible new national gig.

John has a few more things on Furman in his blog.

The Waiting For Next Year blog loves Cleveland Browns voice Jim Donovan as do I.

Michael Zuidema at the Grand Rapids (MI) Press says ESPN/ABC is hoping some extra pomp and circumstance at the Centennial Indy 500 will draw viewers this year.

Bob Wolfley at the Milwaukee Journal Sentinel writes that the Indianapolis 500 just ain’t what it used to be.

Ed Sherman in Crain’s Chicago Business has his usual winners and losers today.

Ed explains what Tiger Woods’ agent split from powerful IMG means for Tiger.

Dan Caesar from the St. Louis Post-Dispatch writes that ESPN/ABC is hopeful that the Indy 500 can finally beat NASCAR outright for the first time in over five years.

West

Jim Carlisle in the Ventura County Star talks with ESPN/ABC IndyCar analyst Scott Goodyear about Danica Patrick’s impact on this year’s Indy 500.

Jim reflects on Dick Ebersol’s tenure as Chairman of NBC Sports.

Tom Hoffarth of the Los Angeles Daily News says Jim Rome’s hiring in inaugural days of ESPN2 almost caused one network exec to quit.

Tom explains how ESPN/ABC will attempt to keep the Indianapolis 500 relevant with viewers.

Canada

Bruce Dowbiggin of the Toronto Globe and Mail looks at how Gary Bettman decided to buck ESPN.

That’s going to do it. Finished it all in one shot! Have a good weekend.

Breen, Van Gundy and Jackson – What Do You Think?

We’re in our second playoff series of being subjected to the ESPN/ABC top NBA broadcast team of Mike Breen, Jeff Van Gundy and Mark Jackson.

You’ve seen my thoughts on them here and there – I usually like Van Gundy, don’t like Breen, and Jackson isn’t really a factor to me - but what do you think of them?

The following poll judges them as a group, if you wish to give a specific comment on the performance of Van Gundy as opposed to Breen, or Jackson, then please do in the comment section below.

What Do You Think Of The ABC/ESPN NBA Team?
View Results

 
I’d also like to welcome and thank the latest BSMW sponsor, Greater Boston Tickets. They offer tickets to the best events in the New England area, including the pro sports teams, concerts, theater, and also Vegas and Broadway shows.

Celtics-Lakers Delivers Highest NBA Regular- Season Rating in Four Years

From ABC/ESPN:

Lakers Win Over Celtics on ABC Earns Highest Regular-Season Rating in Four Years Audience is 66 Percent Higher than Last Year’s Christmas Game

The Christmas day rematch of last year’s Finals, in which the Los Angeles Lakers broke the Boston Celtic’s 19-game win streak 92-83, earned a 5.3 household rating on a fast-national basis, the highest-rated regular season NBA game in four years. The rating was 51 percent higher than last year’s late Christmas game on ABC, Phoenix Suns vs. Lakers (3.5), and delivered a 65 percent larger audience (9,960,378 viewers vs. 5,984,539).

In addition, the early game on ABC, San Antonio Spurs-Phoenix Suns, earned a 3.2 household rating, up three percent from last year’s early Christmas game on ABC, Miami vs. Cleveland (3.1) and a 15 percent larger audience (5,757,393 viewers vs. 5,020,417). Roger Mason hit a three-point shot at the buzzer for the Spurs to beat the Suns 91-90.

Game Six a Winner for ABC, Too

From ABC/ESPN:

ABC’s NBA Finals Deliver Highest Viewership for Game 6 Since 2000
Finals up 51% From 2007
All Six Finals Telecasts Enable ABC to “Win the Night” Among All Networks

Game 6 of the NBA Finals on ABC – the Boston Celtics beat the Los Angeles Lakers to win the championship – last night, Tuesday, June 18, was the highest-rated and most-viewed Finals Game 6 since 2000. This year’s Game 6 averaged 16,878,000 viewers (P2+), 12,085,000 households and delivered a 10.7 rating, compared to Game 6 in 2000 (Pacers/Lakers), which averaged 22,396,000 viewers (P2+), 14,854,000 households and a 14.7 rating.

The 2008 Game 6 outperformed Game 6 in 2006 (there was no Game 6 last year), which averaged 15,710,000 viewers for Dallas at Miami, an increase of seven percent.

ABC marked its top-rated Tuesday in nearly seven months among adults 18-49 since November 27, 2007. The network posted its strongest Tuesday across each of the key men demographics in two and a half years — since January 3, 2006, men 18-34 (5.6), men 18-49 (5.7) and men 25-54 (5.9)

ABC’s 2008 NBA Finals Game 6 overshadowed its primetime competition, ranking as Tuesday’s No. 1 TV program in viewers and across each of the key adult demographics: adults 18-34 (6.9), adults 18-49 (6.9) and adults 25-54 (7.1). For the sixth consecutive broadcast, the NBA Finals sparked ABC to “win the night” among all television networks. The NBA Finals averaged more homes and viewers than any other show, with ABC winning primetime overall among all networks.

The six Finals broadcasts averaged a 9.3 rating, up 51 percent over the four-game series last year (6.2). The 2008 Finals ranks as the highest-rated and most-viewed Finals since 2004 (Lakers/Detroit, 11.4).

Moreover, ABC ranked #1 during the week of June across each of the key adult demographics (adults 18-34/adults18-49/adults 25-54). Leading the week by 14 percent in Adults 18-49, ABC snapped Fox’s 22-week winning streak — beginning in early January. In addition, the Finals on ABC also registered as the Top 3 most-watched programs overall for the week .

Game 5 Ratings Continue Trend for ABC

From ABC/ESPN:

Based on fast national ratings, Game 5 of the best-of-seven NBA Finals on ABC – the Los Angeles Lakers and Boston Celtics – last night, Sunday, June 15, averaged 17,257,000 viewers (P2+), an increase of 21 percent compared to Game 5 in 2006 (there was no Game 5 last year), which averaged 14,318,000 viewers for Dallas at Miami. The Lakers/Celtics game averaged 11,393,000 households, an increase of 13 percent over 10,049,000 households in 2006, and a 10.1 rating, up 11 percent over a 9.1 in 2006. It was the most-watched NBA Finals Game since Game 7 of 2005 (18,997,000 viewers).

Through five broadcasts, the 2008 NBA Finals are averaging a 9.0 rating, up 45 percent over the four-game series last year (6.2).

Los Angeles avoided elimination with a 103-98 victory that sends the series back to Boston for Game 6 with the Celtics leading 3-2 on ABC tomorrow, Tuesday, June 17 Coverage will begin at 8:30 p.m. with GMC NBA Countdown at 8:30 p.m. The games are also heard nationally on ESPN Radio.

For the fifth consecutive broadcast, the NBA Finals sparked ABC to “win the night” among all television networks. The NBA Finals averaged more homes and viewers than any other show, with ABC winning primetime overall among all networks. Game 5 was the most-watched program on television since the season finale of American Idol (May 21). Excluding the Academy Awards evenings, ABC garnered its highest Sunday numbers across key male demographics in more than two years (best since February 6, 2006 (Super Bowl XL) in Men 18-34; and best since March 12, 2006 in Men 18-49 and Men 25-54.

Additionally, viewership peaked in the 11:30 p.m. to midnight (8:30 – 9 p.m. PT) half hour. Following are half-hour household rating details:

Broadcast half-hours (all times ET) HH Rating
9:04-9:30 p.m. 7.6
9:30-10 p.m. 9.1
10-10:30 p.m. 9.3
10:30-11 p.m. 10.0
11-11:30 p.m. 11.2
11:30-11:55 p.m. 12.5

Game Three Highest Viewed In Series for ABC

From ABC/ESPN

Tuesday night’s Game 3 of the best-of-seven NBA Finals on ABC – the Los Angeles Lakers and Boston Celtics – was the most-viewed in the series to date, averaging 14,509,000 viewers (P2+), an increase of 53 percent compared to last year (9,492,000 viewers for Cleveland at San Antonio, Game 3). The Lakers/Celtics game averaged 10,338,000 households, an increase of 45 percent over 7,147,000 households in 2007, and a 9.2 rating, up 44 percent over last year’s 6.4 rating. The Lakers won the game 87-81, with the Celtics now leading the series 2-1.

Through three broadcasts, the 2008 NBA Finals are averaging 13,801,000 viewers, up 52 percent over last year’s 9,078,000 viewers. The Lakers/Celtics series is averaging 9,901,000 households, an increase of 46 percent, and an 8.8 rating, up 44 percent over last year’s 6.1 rating.

For the third consecutive broadcast, the NBA Finals led ABC to “win the night” among all television networks. The NBA Finals averaged more homes and viewers than any other show, with ABC winning primetime overall among all networks. The network marked its highest-rated Tuesday since January 2006 among men 18-34 and since June 2006 among men 18-49 and 25-54.

The Lakers/Celtics broadcast was the network’s highest-rated and most-viewed NBA Finals Game 3 since Lakers/Detroit Pistons in 2004 (10.5 rating; 11,412,000 households; 16,213,000 viewers).

Among key demos, the NBA led the competition among (demo impressions in parenthesis):

Men 18-34 (2,737,000) Adults 18-34 (4,226,000)
Men 18-49 (5,060,000) Adults 19-49 (7,887,000)
Men 25-54 (4,893,000) Adults 25-54 (7,637,000)

Viewership peaked in the 11 p.m. to midnight ET (8-9 p.m. PT) hour. Following are quarter-hour household rating details:

Broadcast quarter-hours (all times ET) HH Rating

9:04-9:15 p.m. 6.4
9:15-9:30 p.m. 7.5
9:30-9:45 p.m. 8.2
9:45-10 p.m. 8.7
10-10:15 p.m. 9.4
10:15-10:30 p.m. 8.1
10:30-10:45 p.m. 8.3
10:45-11 p.m. 9.5
11-11:15 p.m. 10.2
11:15-11:30 p.m. 11.0
11:30-11:45 p.m. 11.3
11:45 p.m.-12 a.m. 10.8

Additionally, the ESPN.com NBA section generated nearly 5.6 million page views – an increase of 67 percent over the comparable day last year. The NBA section is averaging five million page views through Game 3, up 79 percent over 2007.

Getting Ready For Game Three

Well, we now know that Bennett Salvatore is one of the officials working the Lakers/Celtics game tonight. Here are the ref assignments for game three. Joey Crawford and Mark Wunderlich are the other two officials. The league apparently couldn’t have picked a more fitting crew for this crucial game three of the series. Tim Donaghy apparently had another commitment.

It will be interesting to see if the ABC announcing crew focuses in on this aspect of the game. One would think that the league wouldn’t wish for attention to be brought to the officials in this manner, but given all the talk over the last few days it is inevitable. I really am curious to see how Jeff Van Gundy and Mark Jackson react to how things unfold on the court. They’ve shown that they will be candid about calls made by the officials, and their commentary could very interesting tonight.

It seems like no other sport, the NBA has to deal with the perception that the referees influence the outcome of the game. NFL officials might make a crucial pass interference call which can impact a drive, but things seem to generally even out in the course of the game. In the NBA however, whether it is how the referees  decide to call certain fouls or plays, or just a single big blown call in the course of a game, the league definitely has a problem in this area. It’s annual rite of spring that the NBA has a huge blown call in the playoffs that changes the outcome of a game.

The Lakers will be pumped up for this game, and it is crucial for the Celtics not to lose control of this one early on. The fouls are going to be called, but the Doc Rivers needs to tell his guys not to change their style of play. The bench is going to be a huge factor. If Ray Allen picks up a couple quick fouls, James Posey will have to take over on Kobe, when he gets his three fouls, we might just see Tony Allen in there. The same thing will apply to Gasol. Perkins, Brown, Powe, even Big Baby Davis could see time in the middle.

This game seems to be stacked so highly in the Lakers favor that it would not surprise me at all to see the Celtics win. Yeah, you read that right.

Check out CelticsLinks.com for more stories on the Celtics/Lakers game from throughout today and this evening.

  • If you’re looking for some football talk this afternoon, I’ve got a couple of links for you, Mike Reiss has a new edition of the Ask Reiss Mailbag, and over on Patriots Daily I’ve got some June Thoughts on the team following last weekend’s minicamp.
     
  • The Big Show was giving Butch Stearns a hard time this afternoon because supposedly Stearns got a call from someone who told him he was taking a tour of Fenway Park and said he saw Barry Bonds taking batting practice under the stands. Stearns went on the air over the weekend on WEEI with the report. Someone called shortly thereafter to explain that what he said was impossible. Tours do not go anywhere near the batting cages.

Game Two Ratings Up 58% Over Last Year

From ABC/ESPN:

Based on fast national ratings, last night’s Game 2 of the best-of-seven NBA Finals on ABC – the Los Angeles Lakers and Boston Celtics – averaged 13,491,000 viewers (P2+), marking an increase of 58 percent compared to last year (8,551,000 viewers for Cleveland at San Antonio). The Lakers/Celtics game averaged 9,535,000 households, an increase of 53 percent over 6,235,000 households in 2007, and an 8.5 rating, up 52 percent over last year’s 5.6 rating. The Celtics won the game 108-102 to lead the Lakers 2-0 in the series.

For the second consecutive broadcast, the NBA Finals sparked ABC to “win the night” among all television networks. The NBA Finals averaged more homes and viewers than any other show, with ABC winning primetime overall among all networks. Excluding the Academy Awards evenings, ABC garnered its highest Sunday numbers across key male demographics in more than two years (best since March 12, 2006 in Men 18-34; best since March 21, 2006 in Men 18-49 and Men 25-54).

The Lakers/Celtics broadcast was the network’s highest-rated and most-viewed NBA Finals Game 2 since Lakers/Detroit Pistons in 2004 (10.7 rating; 11,563,000 households; 16,129,000 viewers).

Among key demos, the NBA led the competition among (demo impressions in parenthesis):

Men 18-34 (2,358,000) Adults 18-34 (3,708,000)
Men 18-49 (4,656,000) Adults 19-49 (7,258,000)
Men 25-54 (4,685,000) Adults 25-54 (7,204,000)

Additionally, viewership peaked in the 11 p.m. to midnight (8-9 p.m. PT) hour. Following are half-hour household rating details:

Broadcast half-hours (all times ET) HH Rating
9:04-9:30 p.m. 7.2
9:30-10 p.m. 8.3
10-10:30 p.m. 8.3
10:30-11 p.m. 8.7
11-11:30 p.m. 9.1
11:30-11:55 p.m. 9.1

Game 3 of the series will air on ABC Tuesday, June 10, with coverage starting with GMC NBA Countdown at 8:30 p.m.

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