Why, despite a full decade of coming up short on the biggest stage, or throwing an ill-advised pass which is intercepted at the worst possible time, does the national media as a whole love and worship him, and certain people in that group find it nearly impossible to criticize him?

I’ll tell you why. It’s very simple actually. He treats them well, makes them feel special, and fills their notebooks. In fact, if an athlete wants to be adored by the press, he’d do well to study what Favre has done.  I’ll give you a few examples.

1) He spends extra time with the TV broadcast crew on Friday/Saturday.

When a broadcast crew is assigned a particular game, a portion of time is set aside for them to sit down and talk with a few key members of each team. It’s usually the quarterback, perhaps the head coach, and a few other players of note for that game. They come in, and talk for usually a set amount of time, say, 30 minutes or an hour. I’ve heard stories of Favre spending three hours in these sessions, to the point that the crew need to leave. He’ll just sit there and answer any question, shoot the breeze, spend as much time as they want. The broadcasters love this. Many players dread these sessions, and it probably comes across in those sessions. But Brett gives them all they want and more, so they’re going to praise him up and down during the telecast on Sunday.

2) He has media members over to his home, during and after the season.

This is another sly-but-calculated technique of Favre. Open up your home. Let the media see you away from the field. Feed them. The media loves to be fed. Let them sit on your couch and hang out with you. Let them see you interacting with your family, with your dog, mowing your lawn. This humanizes him even further to them. He’s no longer “Brett Favre, Star NFL QB” but now “Brett Favre, ordinary guy.” If someone invites you to their home, treats you nicely, are you then going to rip them in front of millions? You’re at least going to cushion your words of criticism.

3) He’ll text message them to make them feel special.

Wow…Brett Favre sent me a text message! He’s thinking of me! He’s my friend! Or maybe he’ll pick up the phone and tell you that he’s just sitting at home, watching American Idol while his daughter chases the dog all over the house. Humanizing. Personal. Not going to rip this guy.

4) He shows his emotions – freely.

Up or down, you know how Favre feels. Whether he’s celebrating on the field, or crying at the end of the season, his emotions are all out there for the world to see. In an era where athletes are “professional” and it’s just a job, and they don’t let the world inside, Favre lets it all out. That makes him something different to the media which craves this sort of thing. Favre also lets the media inside his personal life. He’s had some tragedy and tough times in his life – his painkiller addiction, his father’s death, his wife’s breast cancer. These incidents, sad as they are, are in no way unique among NFL players. Parents die, loved ones are sick, addictions are overcome all the time, but again many of today’s athletes are intensely private about these types of things. Favre isn’t. The media loves these stories of overcoming adversity, and just eat it up. They also remember these times later when he fails, and it tempers their criticism of him.  The press hates Bill Belichick for being robotic in press conferences following games – it gives them nothing to work with. Brett shares all that, and again, it makes him human to them. They love that.

5) His press conferences are long and “folksy.”

Favre is the master of the “aw shucks” persona during press conferences. These are usually marathon sessions in which he answers every possible question. He again does so in a “regular guy” manner getting verbose, and spinning new ways to spout the time-tested clichés of athlete press conferences. He is also an expert at making it look like he’s taking all the blame and none of the credit, when subtly, it is the exact opposite. He helps the media do their job. They’re going to then feel bad turning around and ripping him.

In addition to the above, he’s crafted his public image carefully as well by the endorsements he does. I can really just think of two current commercial series with him, and they both portray him in a certain way. The jeans commercial, where he’s playing touch football with his buddies in the back yard…”regular guy.” The commercial where he is trying to select a new TV and can’t make up his mind – a self-deprecating reference to his constant inability to make up his mind on his latest retirement. Likeable. Poking fun at himself.

I’m not blaming Favre for doing any of these things. In fact, you’ve got to admire how hard he works to keep the media on his side, and why it becomes so hard for many of them to come out and just rip him. As you can see, it isn’t rocket science, either. Treat people nicely, help them out wherever you can, make them feel special, and you’re going to instill irrevocable loyalty in them.

Don’t expect things to change this offseason, no matter what ultimately happens, and don’t expect it to stop after he retires, either. We’re stuck with him for a long time. He and the media enable each other.

Why The Media Loves Brett Favre is a post from: Boston Sports Media Watch

Here’s part of the press release that was issued by NESN this evening:

Gammons will serve as a studio analyst, reporter and offer commentary for over 50 of the network’s hour-long pre and post game shows and as co-host of Red Sox Hot Stove and Red Sox Spring Break LIVE. He will also make regular contributions to NESN.com.

“I’m a New Englander who wanted to be Jackie Jensen,” said Peter Gammons. “I started out at the Boston Globe and wrote about Jerry Remy when he was at Somerset High School. I was lucky enough to be there for the Munson-Fisk fight in 1973 and The Sixth Game and the ’78 playoff, and when my local cable company wouldn’t put NESN on our system I signed the override petitions.”

“NESN has given me the opportunity to come back to my roots and once again be part of my neighborhood, and I am truly excited about it. During the 2007 World Series, Matt Holliday said that what differentiated Fenway Park from any other stadium is that fans don’t react, they anticipated, and that creates a tension unlike any other audience in sports. It is a great feeling to be back with that audience.”

And not to be outdone, MLB Network and MLB.com had a release of its own:

MLB Network and MLB Advanced Media today announced that Hall of Fame baseball writer Peter Gammons has joined MLB Network and MLB.com as an on-air and online analyst. As part of a multi-year deal, Gammons will offer analysis and commentary on MLB Network for breaking news and special events like the Trade Deadline, First-Year Player Draft, Winter Meetings and Postseason. Gammons will also serve as a signature and regularly featured writer for MLB.com’s new columnist initiative, writing commentary on breaking news and posting several articles online each week.

During the 2009-2010 offseason, Gammons will appear on Hot Stove, MLB Network’s nightly offseason studio show featuring updates and analysis of the moves all 30 clubs are making and planning in preparation for the upcoming season. He will also contribute to MLB Network’s Spring Training program 30 Clubs in 30 Days and do studio work on short documentary-style pieces and other select programming. Gammons will also be a regular analyst on MLB Tonight, MLB Network’s signature nightly studio show.

So the baseball winter meetings have gone from very quiet to very busy with this news about Peter Gammons.

Peter Gammons Joins NESN and MLB Network is a post from: Boston Sports Media Watch

Tedy Bruschi Joins ESPN as NFL Analyst
Super Bowl Champion Patriots Linebacker to Provide Analysis on ESPNBoston.com and Appear on NFL Live, SportsCenter and ESPN Radio

Three-time New England Patriots Super Bowl champion Tedy Bruschi is joining ESPN. The veteran linebacker, who just announced his retirement from pro football last week after 13 seasons, will provide NFL analysis on ESPNBoston.com – ESPN’s new local sports site, launching September 14 – and appear on NFL Live, SportsCenter, ESPN Radio and other ESPN platforms.

Bruschi, who played in five of the Patriots franchise’s six Super Bowl appearances, will offer his NFL insights and analysis in multiple contributions per week on ESPNBoston.com, ESPN’s new home for New England sports news and information, online video, and original and customized content. He will also offer analysis on ESPN, beginning this week when he debuts on NFL Live Thursday (4 p.m. and 12 a.m. ET) and Friday (4 p.m.) with host Trey Wingo and Darren Woodson.

As part of studio coverage leading into ESPN’s season-opening Monday Night Football doubleheader on Monday, Bruschi will be on-site at Gillette Stadium in Foxborough, Mass., for SportsCenter and Monday Night Countdown before the Buffalo Bills-Patriots game. Also, Bruschi will attend ESPN’s MNF Chalk Talk Series event at the Hall at Patriot Place that morning (11:30 a.m.), and during halftime he will be recognized on the field as an honorary captain of the Patriots’ 50th Anniversary Team.

Bruschi played in 189 career regular season games (and 22 playoff games) during his 13-year career (1986-2008), all with the Patriots, who selected him in the third round of the 1996 NFL Draft. Captain of the New England defense for seven seasons, Bruschi helped lead the Pats to nine playoffs, eight division championships, five conference titles and three Super Bowl crowns (XXXVI, XXXVIII and XXXIX). He also helped guide the Patriots to the first undefeated 16-0 regular season record in NFL history in 2007. A 2004 Pro Bowl selection, Bruschi finished his career with 1,134 tackles, 30.5 sacks and 12 interceptions. He is the only player in NFL history to return four consecutive interceptions for touchdowns.

“Tedy Bruschi has embodied the Patriots and their unrivaled success the past decade, and we are thrilled that this three-time Super Bowl champion is joining our roster of NFL experts as well as ESPNBoston.com, which will give New England sports fans a stable of authentic and familiar Boston voices when it launches Monday,” said Norby Williamson, ESPN executive vice president, production.

Bruschi added: “I’m very excited to be joining the ESPN team. I hope to bring my passion and knowledge for the game as an analyst just as I did as a player. I look forward to the national exposure of covering the entire league while also having the opportunity to stay close to my roots here with ESPNBoston.com.”

In addition to his relentless worth ethic and intensity on the field, Bruschi is equally as well known for his determination and professionalism off the field. After suffering a stroke in February 2005, Bruschi endured months of rehabilitation before he was medically cleared to play football and returned to the Patriots lineup in October. Bruschi was named the 2005 NFL Comeback Player of the Year, and the recipient of both the Ed Block Courage Award and the Maxwell Football Club’s Spirit Award.

Bruschi was named to NFL.com’s All-Interview Team for accessibility to the media, and he has been one of the Patriots most active players in the greater Boston community. When his retirement announcement was made, Patriots coach Bill Belichick called him “the perfect player,” and team owner Robert Kraft, citing “executive privilege,” promptly named him honorary defensive captain of the franchise’s 50th Anniversary Team.

Certainly Tedy impressed people when he made his retirement announcement last week at Gillette and supposedly, he was approached by ESPN right after he got off the podium. Judging from his TV ads, Tedy has the potential to be a very good analyst.

Tedy Bruschi to ESPN, Debuts Thursday. is a post from: Boston Sports Media Watch

Mike Reiss in one of his last duties for the Boston Globe writes that Seymour’s salary now comes off the Pats’ cap.

Ian R. Rapoport of the Boston Herald also has a report.

Mike Florio of Pro Football Talk has Bill Belichick’s comments on the trade.

BSMW Fearless Leader Bruce Allen has his thoughts over at Patriots Daily.

Christopher Price posts the entire Patriots press release on the trade at WEEI.com.

Chris also has a report on the trade.

Shalise Manza Young of the Providence Journal says the trade was a Sunday stunner.

If any other news breaks, it’ll be posted here.

From the Self Serving Department, here are my Sunday links. Enjoy.

Seymour Traded to Oakland is a post from: Boston Sports Media Watch

Let’s say you’ve just bought up a radio station in the Boston area. You’ve got a great reach with your signal and money for talent isn’t an issue. You can sign anyone, even someone already working somewhere else.

What’s your schedule? Who do you sign to fill the following slots:

• 6:00 am to 10:00 am
• 10:00 am to 2:00 pm
• 2:00 pm to 6:00 pm
• 6:00pm to 9:00 pm
• 9:00 pm to midnight
• Overnight?

Everything is up to you. You can have solo hosts, or teams of hosts. You can hire people who are already working at various outlets. (Let’s try to keep it to Boston media figures, though)

What other features would you incorporate into the programming? What wouldn’t you do?

Discuss.

You Program The New Boston Sports Radio Station is a post from: Boston Sports Media Watch

In his short post at the CSN website, Tanguay says Wallace’s agent will be a guest tonight on Sports Sunday.

Mark Murphy of the Boston Herald has more extensive story on this.

I also have the Sunday links over at the Fang’s Bites page.

CSN Reports Rasheed Wallace Joins Celtics is a post from: Boston Sports Media Watch

If you hadn’t heard, Peter King recently moved to Boston. If you read King at all, I’m not sure how you could’ve missed this point, as he’s told us several times, and has already told Boston Magazine all about the great coffee and food he is getting here in the city.

Since he lives in Boston, I guess he’s now on my beat.

In his column following the draft, King wasn’t impressed with all the moving around that the Patriots did. I’ve put in bold the statements that stuck out to me:

• New England. I was told last night the Patriots loved Eric Wood, the Louisville center who projected to center or guard in the NFL, but if that’s the case, they could have had him at 26 instead of trading out of the round for yet more picks. So I remain mystified about the continued trading rather than picking… Brandon Tate’s a poor man’s Percy Harvin, with the same off-field question marks, picked almost exactly two rounds later than Harvin … I go into the Patriots in more depth later, but I thought it was a strange draft, almost drunk with the power of moving back. The one reason you can never kill this team about drafting is it’s taken a lot of no-name guys high over the years and many have become cornerstones.

“Drunk with the power of moving back.” What does that even mean? Then, in yesterday’s column, King lauds the Eagles for putting on a “draft clinic.” It’s way too long to quote in its entirety here, but I’ll offer a few snippets:

What would you think if I told you the Philadelphia Eagles got third-, fifth-, sixth- and seventh-round draft choices, plus half a starting cornerback for nothing in this year’s draft?

That’s right. For free. There is no smoke, mirrors or cheating involved. Only thought and effort.

For moving down six spots in the third round — eventually taking a player they were considering for that 85th pick anyway — the Eagles got filthy rich. I am shocked more teams don’t run their draft the way the Eagles do. It’s almost irresponsible that teams don’t do it the Philadelphia way.

The Patriots do, (some feel they originated the concept) but they’re “drunk with the power of moving back,” and cause King to be “mystified” with all their trades for additional picks.

Then the Eagles GM is quoted, which might give you a clue as to why their moves are being so strongly praised:

“Actually, I’m happy more teams don’t,” said Tom Heckert, the Eagles general manager. “If more teams did, we wouldn’t be able to do what we do.”

This may come out the wrong way, so bear with me. But if I were a football fan looking for a team to root for, I’d pick the Eagles, and what they did on draft weekend is a big reason. The Eagles think. They don’t do things the way they’ve always been done because that’s the way they’ve always been done.

In contrast, in last weeks column, King later called the Patriots draft was “uninspired” and “odd” and “greeted with shoulder shrugs around the league.” 

King then goes into details about all the moves that the Eagles made. In the end, the Eagles netted “third-, fifth-, sixth- and seventh-round draft choices, plus half a starting cornerback.”

King will tell us that the Eagles netting Peters, Maclin, McCoy plus the six-pick trade-down is what makes Philly’s draft preeminent. That’s not the point. We’re strictly focusing on the practice of trading up and down and turning picks into multiple picks. As I said at the start of this post, I’m not discrediting the Eagles. The point is that the Eagles and Patriots did the same type of thing, and the unfriendly Patriots get hammered while the Eagles and their quotable GM get praised. King doesn’t get it.

But, let’s look at the trades that the Patriots made during draft weekend:

• Started with the 23rd pick, traded it to Baltimore for #26 and a fifth round pick #162
• Traded the #26 pick and the #162 pick to Green Bay for a second round pick (#41 Darius Butler) and two third round picks (#73 & #83 Brandon Tate)
• Traded a second round pick (#47), a fourth round pick (#124) and a sixth round pick (#199) to Oakland to move up in the second round to #40 (Ron Brace)
• Traded a third round pick (#73) to Jacksonville for a 2010 2nd round pick and a 2009 seventh round pick (#232 Julian Edelman)
• Traded a third round pick (#89) to Tennessee for a 2010 second round pick.
• Traded Ellis Hobbs to the Eagles for two fifth round picks (#137 and # 141)
• Traded those two fifth round picks for a fourth round pick (#123 Rich Ohrnberger) and a sixth round pick (#198 Jake Ingram)

If you follow that list, and track that first pick that the Patriots started out with at #23, you’ll find that they ultimately turned that one pick into the following, without trading a single other asset that they started the day with already in hand:

• Pick #41 Darius Butler (who King’s colleague Don Banks had the Patriots taking at #23)
• Pick #83 Brandon Tate (King himself praised his skills)
• 2010 Second Round Pick (From Jacksonville)
• Pick #232 Julian Edelman (who Mike Reiss seems high on)

That’s not really ”uninspired” to me. They took a late first round pick, and turned it into two seconds, a third and a seventh. Not a bad haul. In his own mock draft prior to the draft, King said of the #23 pick “One smart guy swears they’re taking UConn CB Darius Butler.” Well, they did, but they got an extra second, third and seventh round pick to do it. For free!

Coming into the draft, the Patriots had two second round picks. They ended up with four in this draft, plus an extra two next year. They got those two next year for a pair of third round selections this year. They clearly moved around with a purpose, they weren’t just “drunk with the power of moving back.”

Back to the whole point of the post. Why did King dismiss the Patriots moves while praising the Eagles? I tried to clarify with him, and we’ve been having the following Twitter exchange:

@SI_PeterKing – Why are you praising the Eagles for doing the same thing you knocked the “drunk with power” Patriots for doing last week?

SI_PeterKing Hi Bruce: Hope you don’t mind, but I am going to answer your question in my Tuesday column. Thanks for writing in.

@SI_PeterKing : I look forward to it, because 4 draft choices between the 3rd & 7th rounds = wow!, Two second round picks = mystifying?

SI_PeterKing: Hi bruce. Peter here. Peters, Maclin, McCoy PLUS the six-pick trade-down makes Philly’s draft preeminent.

@SI_PeterKing Thanks for the reply. My point isn’t really who did better, its that you knocked the Patriots for doing what the Eagles did.

I give the guy credit for responding and I do think King is one of the good guys in the media. Too often though, he allows himself to be used as a mouthpiece by his subjects. In this case, I think he’s just missing the point. It’s not that the Eagles did better or the Patriots did better, it’s that they did the same things, and the Patriots get hammered or mockingly dismissed, while the Eagles ”put on a draft clinic” and are innovative and thinking outside the box, and not doing things the way they’ve always been done. He just doesn’t get it.

Why the contrast? Is it really simply because the Philly GM explained what they were doing, whereas the Patriots just went out and did it?

Update:

Here’s King’s answer in his column today.

• TWITTER QUESTION OF THE WEEK: From Bruce Allen of Boston Sports Media Watch: “Why are you praising the Eagles for doing the same thing you knocked the ‘drunk with power’ Patriots for doing last week?”

Though in principle you might be right, Bruce, it wasn’t the same thing. The Patriots didn’t have the same result in trading down as the Eagles did, though they did acquire two second-round picks in 2010 in their wheeling-and-dealing. Philadelphia traded down six spots late in the third round and got one of the top guys they would have taken at 85 (Cornelius Ingram), half the value of a starting corner (Ellis Hobbs), a seventh-round pick this year and third-, fifth- and sixth-round picks next year … and still exited the draft with three potential impact players in 2009 — Jason Peters, Jeremy Maclin and LeSean McCoy.

It remains to be seen if the Patriots got the same sort of impact out of their 2009 draft and beyond, but it didn’t look like it to me. It surprised me they twice traded down out of the first round for three additional picks instead of taking a tackle of the future like Michael Oher or some higher-rated player at 23 or 26. It could be that Darius Butler, for instance, could have had a mid-first-round grade and by getting him in the low 40s it constituted great value on their board.

As I wrote last week about New England, “The one reason you can never kill this team about drafting is the Patriots have taken a lot of no-name guys high over the years and many have become cornerstones.” So let’s see how it plays out.

I guess that’s all we can do right now.

Watching Peter King is a post from: Boston Sports Media Watch

An email passed into my inbox last night letting me know about a proposed movement called a “blog rally” aimed at throwing support at the Boston Globe and attempting to “save the Globe from the barbarians down in New York.”

What is a “blog rally” you say?

A blog rally is the simultaneous presentation of identical or similar material on numerous blogs, for the purpose of engaging large numbers of readers and/or persuading them to adopt a certain position or take a certain action. The simultaneous nature of a blog rally creates the ironic result of joining the efforts of otherwise independent bloggers for an agreed-upon purpose.

The position being shared among several local bloggers is this:

We have all read recently about the threat of possible closure faced by the Boston Globe. A number of Boston-based bloggers who care about the continued existence of the Globe have banded together in conducting a blog rally. We are simultaneously posting this paragraph to solicit your ideas of steps the Globe could take to improve its financial picture.

We view the Globe as an important community resource, and we think that lots of people in the region agree and might have creative ideas that might help in this situation. So, here’s your chance. Please don’t write with nasty comments and sarcasm: Use this forum for thoughtful and interesting steps you would recommend to the management that would improve readership, enhance the Globe’s community presence, and make money. Who knows, someone here might come up with an idea that will work, or at least help. Thank you.

The irony of this is not lost on me. The idea of a group of bloggers expressing their support for the Boston Globe is a notion some might find hard to grasp. After all, the Globe has mocked bloggers and tried to discredit them at almost every turn in the past. Many bloggers believe that the time has come for old school media institutions like the Globe to shut their doors. Yet, here we have a community of bloggers rushing to support the Globe in its biggest time of need.

As noted above, some view the Globe  as a community resource, while others recognize the hardship that the closing of the Globe would put on thousands of families who rely on it for their means of living. The closing of the Globe would not be a victory for anyone.

If you regularly visit several Boston-based blogs, you’re likely to see a similar post to the above at some of them today.

So, as mentioned above, without getting nasty or sarcastic, what do you think the Globe can do to remain in business?

Also check out this article in the Boston Business Journal exploring possible buyers and solutions for the Globe.

Blog Rally to Help the Boston Globe is a post from: Boston Sports Media Watch

The NFL announced this afternoon its opening season primetime games as well as its Thanksgiving Day games.

On the docket includes your New England Patriots which will open the season on Monday night, September 14 as part of an “AFL 50th” doubleheader. Here’s the press release from ESPN:

ESPN’s Monday Night Football Season-Opening Doubleheader – Bills-Patriots and Chargers-Raiders on Sept. 14

Tom Brady’s Return, Terrell Owens’ Bills Debut to Highlight Kickoff of MNF’s 40th Season

Monday Night Football will kick off its 40th season with two-time Super Bowl MVP Tom Brady expected to make his highly-anticipated return to the field when the New England Patriots host wide receiver Terrell Owens and the Buffalo Bills in the first game of a nationally televised ESPN doubleheader on Monday, September 14. Kickoff is set for 7 p.m. ET, followed by the San Diego Chargers at Oakland Raiders in a matchup of AFC West rivals at 10:15 p.m.

The Patriots finished with an 11-5 record in 2008 despite losing Brady to a season-ending knee injury in their opening game. In 2007, Brady was named the NFL MVP after leading the Patriots to a perfect 16-0 regular season record and a Super Bowl appearance. The AFC East rival Bills will make their season debut with a revamped offense featuring Owens, the dynamic All Pro wide receiver who signed as a free agent earlier this month. ESPN’s MNF commentator team of Mike Tirico (play-by-play) and analysts Ron Jaworski and Tony Kornheiser will call the game.

Quarterback Phillip Rivers and running back LaDainian Tomlinson will lead the Chargers against the Raiders in Oakland in the second game. San Diego won the AFC West a year ago and advanced to the divisional round of the NFL Playoffs. The Chargers and Raiders also played in ESPN’s inaugural season-opening MNF doubleheader in 2006. The ESPN commentators who will call the game will be announced later this offseason.

The MNF doubleheader will be part of the NFL’s celebration of the 50th anniversary season of the AFL. All four teams in the opening weekend ESPN games originally began playing in the inaugural 1960 American Football League season.

The rest of the season schedule will be announced in April.

Patriots to Open Season on Monday Night is a post from: Boston Sports Media Watch

I didn’t watch or listen to a second of the A-Rod press conference today. Further, I didn’t watch the A-Rod sit-down with Peter Gammons last week, either.

“Wait,” you say, “you run a sports media website, shouldn’t you be all over these events?”

Probably. But truth be told, I lost interest in the whole steroid thing a long time ago. It reached “Spygate” proportions for me before Spygate even existed.

Sure, I read “Game of Shadows” and I also read Howard Bryant’s underrated book “Juicing the game.” I understand that steroids are a problem in professional sports. They can provide an unfair advantage, not to mention they can come with great health risks later in life. Just ask the 1970’s Pittsburgh Steelers. Well, those of them still alive, that is.

There’s no way that baseball or any other sport is going to be able to handle this scandal in any way that is going to satisfy all. You can’t place asterisks on some records, or say that Hank Aaron is still the official All Time Home Run King even though he has less home runs than Barry Bonds.

We’re just going to have to accept that there was a steroid era in baseball.

Aside from the actual steroid useage, the biggest beef I have with this whole episode is the fact that so many in the media buried their heads in the sand on this story for years and years. In fact, many of them insisted that there was no steroid problem in baseball. Now, these same ones are leading the charge of exposing the problem, or conducting sit-down interviews with the players who have admitted to steroid use, and who have lied to them personally thoughout the years. Others surely knew that there was a problem, but never upset the apple cart.

The bottom line is that I’m so disgusted by all the principals involved in this matter that I’ve lost any interest in reading, listening or watching anything about it. What more can really be said about it? I fear that more names from the 104 positive steroid results will be released and we’ll have more and more A-Rod-like moments of tearful confessions, followed by heartfelt sitdowns with trusted media types.

I just know I won’t be watching.

Steroids Latest Media Bore is a post from: Boston Sports Media Watch