Embattled Kirk Minihane Vows Not To Change

Kirk Minihane made his triumphant return from vacation to the WEEI airwaves this morning, and while he acknowledged his apology to Erin Andrews, he and his co-hosts also struck back at “panderers” and others who had been critical of them. He vowed not to change his style.

He also offered this further thought on Andrews.

I used a word to reference Erin Andrews that I shouldn’t have used to reference Erin Andrews. I will completely cop to that, I said it, I admit it. […] I think she stinks at her job. I don’t think she’s very smart. I think Fox only hired her because she’s good-looking. I think if she weighed 15 pounds more, she’d be a waitress at Perkins.

Deadspin

Whatever you think of Erin Andrews’ intelligence or talent, it’s good to know that Minihane has been sufficiently humbled by his experience of last week.

Dennis and Callahan and Minihane Taking Hate To New Levels

The WEEI morning show has been supplanted atop the ratings books by Toucher and Rich for some time now. With the contracts of John Dennis and Gerry Callahan reported to be expiring soon, there seems to be a bit of desperation creeping in to keep their show relevant, and to attract attention to themselves in an effort to bolster their negotiating positions. I suspect though, that the following incidents are doing them no favors with WEEI management.

Two incidents from this week have made their way into the national spotlight.

Sportswriter Jeff Pearlman, on his blog, recounts a Twitter battle he had with John Dennis which included Dennis saying that the First Lady has “an ass as wide as a double barn door.” Dennis loves to insult people on their weight, which is funny, seeing as how he magically lost 60 lbs in mere weeks after his show was picked up by NESN and he didn’t like people seeing him like this.

Then this morning Kirk Minihane called Erin Andrews a ‘Gutless Bitch’.  His colleagues agreed, adding that Andrews is a “bubblehead” and a “bimbo.”

WEEI Host on Erin Andrews: “What a gutless bitch … Drop dead”The Big Lead.

WEEI Boston Morning Radio Show Absolutely Trashes Erin Andrews, Calls Her ‘Gutless Bitch’Sports Grid.

Shitty Sports Radio Dude Calls Erin Andrews A “Gutless Bitch” Deadspin

I’m sure though, if Kirk met Andrews, he’d be just like when he met Jenny Dell after writing and saying things about her.

I’ve always liked Minihane, but he’s turning me off with stuff like this. Maybe this is who he has always been and being on the radio every day is just showing it to all, but his radio act is wearing thin on me.

If Kirk and John and Gerry are just looking for attention, then Mission Accomplished!

“Most Listened To” vs “Highest Rated”

The summer ratings are out, and once again, 98.5 defeated WEEI pretty soundly.

The morning show battle is interesting. Toucher and Rich (10.8) again came out on top, but Dennis and Callahan got a nice bump finishing second with a 7.2.

(Let’s get this out of the way – when I listen in the mornings, I find that I listen to D&C more often simply because, even though I find their personalities incredibly unlikable, their sports content is generally better than what is on Toucher and Rich. I do go back and forth though, as I suspect many do.)

John Dennis however, wants all to know that his program is the most listened to morning sports show in New England.

And on and on…

What Dennis is claiming here, of course, is that if you take all the WEEI affiliates across New England, plus their television audience on NESN, then more people in New England are listening/watching Dennis and Callahan than are Toucher and Rich.

I don’t have specific numbers on this claim, but I suspect that it is true. If you add them all up, they’re probably more than what Toucher and Rich get only in Boston.

The problem is, this is the argument that D&C used to bash Imus (or Stern) with back in the day. Imus had more outlets, and was thus getting a larger audience. D&C would attack that claim. Now, when it suits their argument, they’re using it for themselves.

The funny thing to me is, all those years when D&C were winning the morning ratings handily, we never heard about these other affiliates. They started to lose, and then all of a sudden there was an emphasis to include Providence in with the Boston numbers, and now, apparently they want to include Providence, NESN and all of their other affiliates across New England.

Seems like moving the goalposts to me. They can’t beat Toucher and Rich in Boston, so let’s make it all of New England, where we have stations, and they don’t. It becomes more about reach than about how they’re actually doing.

A few points on this argument:

  • If 98.5 were going against WEEI in all the areas that the latter has affiliates, does anyone think they’d lose there? 98.5 is not losing to WEEI anyplace they are competing.
  • It seems logical then, that since 98.5 is beating WEEI handily in places where they go head-to-head that they would beat them elsewhere, too.
  • Advertisers don’t care. Boston advertisers do not care that there is a WEEI affiliate in Keene NH, or Portland Me. They care about what the numbers are in Boston, and that is largely why the ratings numbers exist in the first place.

D&C were celebrating their new boss this morning, and that the handcuffs have been taken off, which presumably means a return to politics and current events (read: sex scandals) and less sports talk.

Whether it turns into ratings success remains to be seen. Otherwise, they will just have to remain happy with being the lower-rated-but-most-listened-to morning radio show in New England.