Source: Entercom President/CEO David Field Coming To Boston Friday

According to an industry source, in response to continued toxic atmosphere at Entercom Boston, including and especially at WEEI, Entercom Communications Corp President and CEO David Field will be in Boston on Friday to conduct a “town hall” style meeting with employees, presumably in an attempt to assuage hard feelings and improve morale. The source says the meeting is to tell employees that “everything is fine, and to enjoy the brand.”

Field is said to be taking questions from employees, but that such questions need to be submitted in advance.

With salaries being slashed everywhere in the radio business and notably at WEEI with the recent departures of Jon Meterparel, Glenn Ordway and Jon Rish, one wonders if the topic of Field’s own salary and compensation will come up.

According to documents filed to the SEC, Field’s salary in 2012 was $827,707 and on December 18th of 2012, he received a bonus of $1,008,000. In 2011, his salary was $803,599 and his bonus was $720,000.

His actual salary may be less of an issue than the fact it has gone up each year and that he also receives that annual cash performance-based bonus of up to 150% of his annual base salary. These types of compensation agreements are by no means unusual in the corporate world, but they do make things awkward when the CEO tries to motivate a disgruntled staff which has faced budget and salary cuts routinely over the last few years.

The meeting, should it take place, (EDITit IS happening)will be interesting, given Field’s somewhat odd history of attempts at motivating his staff. In January of 2012, after returning from an African safari, Field recounted the experience in a very odd and clueless email to employees, ending by urging them to bring their “A” games to work each day, just as the animals of the Serengeti do.

His father, Joseph M. Field founded Entercom in 1968.

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Elsewhere in the Boston sports media world today – Jerry Remy reveals he was recently treated for recurrence of cancer

Jon Rish Resigns From #RedSox Broadcasts, WEEI

**BREAKING**

BSMW has learned and confirmed that Jon Rish has given his notice and will be leaving the Red Sox broadcasts, and the radio business altogether. This is just the latest in a series of personnel changes at Entercom Boston under VP/GM Jeff Brown.

Rish had served as the pre and post-game host on the Red Sox Radio Network starting in 2006. Rish joined WEEI Radio in July 2005 after six years with ESPN Radio in Bristol, CT.

Since 2008 Rish has also filled in during games in the broadcast booth doing play-by-play when Dave O’Brien had ESPN scheduling conflicts. He was in the booth alongside Joe Castiglione this past week as O’Brien did the Red Sox-Yankees game on ESPN last Wednesday and then went on to call the Women’s NCAA Final Four for the network.

Rish is said to have been asked to take a significant paycut, something which is becoming commonplace at WEEI. It says something that a person would give up a position as a radio play-by-play voice for the Boston Red Sox in order to get out of the business altogether.

Instead, Rish has given his notice, and will be available to the station/network until 4/24, but it is not yet clear how things will proceed over the next two weeks.

It won’t be the last exit from WEEI, as sources say that at least three of the top sales executives for the station will be leaving, and long-time sponsor Giant Glass will be pulling out as well.

WEEI names Mike Salk as new afternoon drive co-host

WEEI sent out the following press release this afternoon, confirming Chad Finn’s report from last week:

BOSTON – WEEI 93.7 FM announced Tuesday that Sudbury native Mike Salk will join Michael Holley in afternoon drive, weekdays from 2-6 p.m., beginning in mid-March. Salk joins WEEI from 710 AM ESPN in Seattle, where he’s co-hosted the midday “Brock and Salk Show” since April 2009.

Salk helped grow the “Brock and Salk Show” exponentially the last four years. As of this past September, the show ranked No. 1 with the station’s core demo of men 25-54. Salk also was a frequent contributor to 710 ESPN’s website and will do the same, in a variety of ways, for WEEI.com. He also has been a part of the ESPN Radio network since 2007, hosting “SportsCenter Saturday” and serving as a regular fill-in host over the past few years.

Salk is no stranger to the Boston sports talk radio scene, having worked at 890 ESPN Radio Boston from 2005 until 2009. He primarily served as co-host of the station’s midday show with Bob Halloran, and he also was the station’s Red Sox beat reporter, covering every game of the team’s run to the 2007 World Series.

“For a kid who grew up rooting for Boston’s sports teams, I can’t wait to get behind that microphone and connect with the most avid sports fans in the country,” Salk said. “From the best play-by-play in radio to their breakthrough work with the Jimmy Fund, WEEI is still the gold standard in sports talk radio.

“I’m especially excited to talk Bruins hockey. I grew up a rabid Bruins fan and have great memories from the old Boston Garden. My wife might not know it yet, but our 1-year old daughter will be wearing a lot of black and gold in the future.”

Added Salk: “Teaming up with someone as hard-working, gifted and passionate about his craft as Michael Holley makes this situation even better for me returning home. I can’t wait to get to work.”

Said Holley: “Mike is energetic, has a tireless work ethic, and believes in having a show that is accessible to all audiences. I’m looking forward to sharing some of the talks we’ve had with our listeners. I think that they’ll find the new show to be fast, fun and smart. I would be remiss if I didn’t mention what a tremendous blessing it was to work with Glenn Ordway for nearly three years. It didn’t take us long to develop a bond, and I believe that mutual respect could be detected on the air. I anticipate a similar connection with Mike.”

Said Jason Wolfe, VP of Programming for Entercom Boston: “Mike Salk has a proven record of success, and I couldn’t be more excited to bring him back home to Boston. He’s a very skilled broadcaster, a fun personality and a passionate sports fan. I’m really looking forward to the new dynamic that he and Michael Holley will provide on a daily basis.”

An Appreciation of Glenn Ordway

I’ve had my issues with Glenn Ordway and his show over the years. It’s no secret. But there is another side, which needs to be told as well.

Warning: I’m about to go into “old bastard” mode and reference things that I remember that happened before some current members of the Boston sports media were even born.

I think I’ve also mentioned before that Ordway was the first media person I ever “followed.” I’m dating myself here, but I was kid back in the 1980′s when Ordway was doing the Celtics games with Johnny Most. I listened to just about every single game. My parents didn’t watch sports, so catching the Celtics on TV was a very rare event. Instead, I had to listen to the games on WRKO.

The first season I followed every game was the 1982-83 season. Johnny Most actually missed a chunk of games that season due to illness and Ordway took over the play-by-play. (Chris Ford stepped into the analyst role.) The games with Most and Ordway were true theater. Each night was good vs. evil, a morality play with the Celtics the valiant warriors fighting off their villainous foes. Glenn would attempt some objectivity, but he too would get swept up in the drama. When Larry Bird hit a game-winning buzzer-beater at Phoenix (Celtics down by one, Bird hits a three with one second left) that season (2/26/83 – 30 years ago this month?????) I can still hear Glenn hooting and hollering in my head after that one.

While there has been much talk over the years (which I’m skeptical of) about the relationship between Ordway and Most  – whether they got along, and how things ended -  their chemistry on the air was terrific. As the decade went on, and Johnny’s health went downhill steadily, Glenn picked him up more and more. They had moments of tension, sure, but there moments of complete hilarity. Most catching his pants on fire with a lighted cigarette (a clip that was played yesterday) chief among them. The times Johnny would knock his cup of scalding hot coffee over the edge of the balcony were always good times, too.

During that same period, WRKO having just recently moved into the talk radio format, was experimenting with a number of shows, including a sports call-in show. The show, creatively named “Sports Call,” featured Ordway with Guy Mainella. (Mainella was already a sports talk veteran, having started “Calling All Sports” in 1969.) The show was on generally from 6-8PM and while there was plenty of Celtics talk, I recall possible Red Sox trades being as much a topic as it is now. On nights that the Celtics weren’t playing, I always tried to listen to this program as well.

Early Days of WEEI

The Celtics broadcasts moved to WEEI in 1987 on AM 590. The Celtics bought the station in 1990, and for a time they kept the all-news format. But by September of 1991, WEEI had made the switch to all sports. It might be surprising to learn that Ordway was not the star of the station. Eddie Andelman was the drive-time host from 4-7PM. Ordway, started out as a midday host, paired with Janet Prensky from 1-4PM. Dale Arnold was on from 10AM-1PM and Craig Mustard from 7-11PM. Andy Moes was the morning show.

Ordway’s show with Prensky (Glenn and Janet)  was largely forgettable. The show lasted a year, and Prensky’s contract was not renewed. Ordway then spent time with Dave Shea, among others. By this time, Ordway was also the fulltime play-by-play voice of the Celtics, after Most was forced to retire due to health reasons in 1990. In August of 1994, WEEI moved from 590AM to 850AM.

In early 1995, Ordway agreed to a four-year deal with WEEI to continue as voice of the Celtics. However, the team, which had the right of refusal, declined the contract. (If you wondered why Ordway was so negative about the Celtics for years on WEEI, other than the fact that they were terrible, there you go.) Speculation was that they felt that Ordway and partner Jerry Sichting were too harsh on the team during their broadcasts. Ordway then accepted the position of program manager for WEEI, a move that would change the very shape and direction of sports radio.

Ordway’s Moves Pave Way For Record-Breaking Ratings

In July, Ordway fired Michael Andelman from his weekend show, citing poor ratings. In August, he announced that the station would be radically changing up their lineup. Starting on September 11th of 1995, the WEEI lineup would consist of the Fabulous Sports Babe from 10-12, The A-Team with Eddie Andelman and Dale Arnold from noon to 3PM and The Big Show, featuring Ordway himself, from 3-6PM. Ordway reinvented himself as “The Big O” and thus an 18-year run began.

Among the original co-hosts on The Big Show were Gerry Callahan, Dan Shaughnessy, Steve Nelson, Lyndon Byers, Cedric Maxwell and Fred Smerlas.

WEEI dropped The Fabulous Sports Babe in October 1997, (Jason Wolfe by then had replaced Ordway as Program Director) replacing her in the 10-12 spot with John Dennis and Gerry Callahan. That duo become the 6-10 morning show in September of 1999, and the A-Team moved from 10-2 and The Big Show from 2-6.

In retrospect, the moves by Ordway beginning in 1995 were brilliant. They set up almost 15 years of ratings dominance. The pairing of Arnold and Andelman was one of two diametrically different men who saw eye-to-eye on very little. Ordway saw that the endless debates on all subjects would make for great radio.  The Big Show format, while tough to listen to at times, brought a plethora of different voices together, with Ordway the chuckling ringleader tweaking his co-hosts and pushing the envelope each day.

Ordway made media stars out of pedestrian reporters and personalities. He also could see talent and get the most out of it. While there were some co-hosts who had no business being on the show (Steve Burton, Butch Stearns, Larry Johnson) there were stars like Dennis Eckersley, Dick Radatz, Rico Petrocelli, Bob Ryan, Jackie MacMullan, Michael Holley, Ron Borges (The latter four found themselves on the outs when the Globe infamously banned its reporters from the station.) Michael Felger, Tony Massarotti, Steve Buckley, Steve DeOssie, even Sean McDonough was an earlier mainstay on the show. Ordway even made stars out of flashguys Sean Grande and Pete Sheppard.

The station brought in ratings never seen before. I’m going to sound like a WEEI spokesman here, (imagine that!) but it is true. They weren’t just winning their targeted demo, they were winning all adult demos. They were the top station in the city. No sports station in the country had seen these types of numbers.

Granted, there was an element of good timing associated with this run. Boston sports in the 2000′s, starting with the 2001 Patriots, went on a professional championship run that no city had ever seen before. Three Super Bowl Championships, two World Series Titles, and an NBA Championship had an already sports-crazed city craving more and more. Ordway was the most powerful media personality in Boston.

Competitors Fall and Rise

The station successfully fought off challenges from weaker signaled sports talk efforts from 1510 and 890. Both of those stations attempted to use former Ordway co-hosts to challenge him in his own timeslot, 1510 using McDonough and 890 using Felger. Neither station mounted any sort of lasting challenge.

When 98.5 The Sports Hub launched in August 2009, they too built their programming around people that Ordway had groomed in to the radio business. Former Herald reporters Michael Felger and Tony Massarotti owe their starts in radio to Ordway and The Big Show. Bolstered by a strong FM signal and corporate backing of CBS, The Sports Hub finally knocked Ordway off his ratings throne.

Still, he wasn’t dead yet. Last spring, as the Celtics went on their unexpected run to the Eastern Conference Finals, Ordway’s by-then revamped show beat Felger and Mazz in the ratings, thanks in part to several Red Sox day games, and incessant Celtics-bashing by Felger.

The Legacy, And The Future

While Glenn Ordway certainly didn’t invent sports talk radio in Boston, (Eddie Andelman, among others, can lay claim to making it a viable medium.) he is nonetheless a pioneer and yes, a legend. He saw where sports talk radio was heading, and what it could be. He put the pieces and format in place that has largely endured. He made stars in the local market, and you saw many many people acknowledging this on Twitter and elsewhere yesterday.

What’s next for Ordway? His comments to the Herald today seem to indicate internet radio or something along those lines may be in the offing. Couldn’t you picture Ordway doing a local version of Bill Simmons’ “The BS Report?” A podcast with endless big-name guests, and going after specific topics, no commercials.

Could he surface on another radio station? There have been recent, quiet rumblings that Greater Media might be interested in dipping a toe into the local sports radio market. Their Boston-area stations include 92.9, 96.9, 102.5, 105.7 and 106.7.

Heck, a station could replicate the entire late-1990′s WEEI lineup if they wanted. Imus, Dale Arnold, Ordway and Ted Sarandis are all available! (That’s entirely a joke, by the way.)

Could he be interested in going back to play-by-play and trying out with the Patriots? Seems an unlikely longshot, but you never know.

Ordway turned 62 last month. He’s not done yet. If he wants to work, there will be a job for him. The show yesterday was the best Big Show I’ve heard in a long time, and showed that he still has that sense of taking the right angle on a story, and presenting in a compelling manner.

While I haven’t always been a fan of the Big Show and the “character” of “The Big O,” I’m a fan of Glenn Ordway. I hope to continue hearing and seeing him.

Ordway Links

We’ll have more analysis of the Glenn Ordway firing as the days go on, but for right now, here are some other stories on the news:

WEEI ousts longtime host Glenn Ordway – Chad Finn’s story in th Globe also has a video with analysis from Finn.

Glenn Ordway gets ax in sports talk battle – Matt Stout in the Boston Herald has money and youth as big factors in the move.
WEEI fires Glenn Ordway as host of ‘The Big Show’ – Bill Doyle says that these are scary times for WEEI.

Ordway will be missed, but game goes on – Steve Buckley weighs in on his friend.

`Big Show’ bombshell: Ordway out at WEEI – Tom Layman in the Herald talks to Gerry Callahan, Jackie MacMullan and others.

Glenn Ordway out at WEEI – NECN had a segment on the story.

Looking to future 
for next big thing – Gayle Fee has Ordway looking at his future.

Sports radio host Glenn Ordway announces exit from WEEI – Craig Douglas of the Boston Business Journal looks at the impact of the move.

WEEI to Replace Glenn Ordway – Alan Siegal says that this is a step in the right direction for the station.

Was Ordway firing more about ratings — or money? – Dan Kennedy muses on the reasons for the move.

WEEI Statement on Glenn Ordway

“WEEI has decided to part ways with Glenn Ordway, co-host of “The Big Show”.  Ordway made the announcement on-air Wednesday, February 13 that his last day will be this Friday.  Michael Holley will serve as host of “The Big Show” for the foreseeable future and WEEI expects to make an announcement in the coming days about Michael’s new co-host.

“Glenn and I have been together since day one. He is an icon in this business and he helped build WEEI into arguably the most successful sports station in history,” said Jason Wolfe, VP of programming and operations for Entercom Boston. “I am so thankful to have been able to work alongside Glenn for the past 20-plus years and I hope that all Boston sports fans realize how important his contributions have been to this station, to the market and to this industry. He’s a true professional and that was clearer than ever in his comments today.”

Chad Finn Reports WEEI To Replace Glenn Ordway With Mike Salk

mike-salk

From 710 ESPN Seattle’s Webpage

The Globe’s Chad Finn, who has been impeccable in his reporting of these things, has sources telling him today that Glenn Ordway, a fixture at WEEI since it went to the all-sports format, will be replaced by former 1510 and 890 host (and current 710 ESPN Seattle host) Mike Salk.

Sources: WEEI to replace Glenn Ordway with Mike Salk

It’s been common knowledge that WEEI needs to make some major changes. But I’ll admit to being floored by this move. Ordway has been a fixture at the station since it went to the all-sports format, and it’s hard to picture Boston radio, let alone WEEI without him on the air.

During the heyday of WEEI, Ordway was tough to listen to, he really encapsulated all that was wrong with the station, talking over callers and co-hosts, not backing down on any opinion, insulting hockey fans, and mocking anything to do with the internet, blogging or the like.

When Entercom management made the move to pair Ordway with Michael Holley, the adjustment was rough. Ordway dominated the show, Holley seemed reluctant to mix it up with Ordway. But in recent months they seemed to have found a nice balance and were providing a decent counter to the daily dramas and hysteria drummed up on the rival Felger and Mazz show on 98.5.

It’s a curious move from that aspect, especially given the continued beatings that the Dennis and Callahan show take in the ratings. It’s apparent that it was much easier to get rid of Ordway (who had already taken a pay cut) than to dump John Dennis and pair Gerry Callahan with someone else.

For some out there, the schadenfreude is flowing. They’ve awaited the day that Ordway fell. The day is here, and I for one, am a bit puzzled by the move, as I have been by many moves made at WEEI since Jeff Brown took over. Behind the scenes, there are unhappy people everywhere at WEEI, and not just the on-air side.

The addition of Salk is an interesting one. He has the local ties, the show he hosts in Seattle is a popular one, but I can’t say I remember a whole lot about him from his time on the airwaves here. I don’t know what style he will bring, though I can guess. (Think: Felger)

You have to think there are other moves coming, though contractual issues with the morning show might force WEEI to hang onto Dennis and Callahan longer than they’d prefer to.

Did Kevin Winter Step Down, Or Was He Fired?

Early this afternoon, Chad Finn reported that Kevin Winter had been called into Jason Wolfe’s office this morning and then fired from his position as morning flash guy for The Dennis and Callahan Show.

Kevin Winter out at WEEI

Around the same time, I had heard the same thing – Winter had been fired.

Shortly after Finn published his post, WEEI released a statement on the matter:

WEEI today announced that effective immediately, Kevin Winter has stepped down from his position on the Dennis and Callahan Morning Show. Winter, who was working exclusively for ESPN Radio before being hired in early December, said “I appreciated the opportunity to join WEEI, but my time commitments at ESPN Radio were just too consuming for me to continue in both roles. I wish John and Gerry and the entire team the best going forward.”

Jason Wolfe, Vice-President of Programming and Operations for Entercom Boston, said, “I respect Kevin’s decision and wish him well in his future endeavors.”

There will be no further comment or follow up as it relates to a replacement at this time.

These are some tumultuous times over at WEEI. Focus groups are being convened, flash guys fired/stepping down, and there are rumors about show changes on a daily basis.

It’s going to be interesting to see how things shake out over these in the coming months.

It’s Time For WEEI to Say Goodbye To Dennis and Callahan

Disclaimer: I fully realize the difficulties of contracts and moving people around, especially in this economy for bottom-line companies. I realize the actions below are highly unlikely to happen. But if talk show hosts can proclaim that it’s time to get player X out of town, why can’t we have the same exercise with media folks?

It’s time.

If WEEI wants to ever have a chance to climb out of the hole they’ve dug themselves into against The SportsHub, they need to make some major changes. It starts in the morning.

For years, John Dennis and Gerry Callahan has represented the very worst in institutional arrogance. They trumpeted their numbers when they were doing well, mocked the competition, said and did what they wanted, and were generally untouchable no matter what they did.

Because there was no real competition against them, they won easily. They faced the ultimate lineup of tomato cans over the years.

Even as recently as last spring, they were stubbornly and arrogantly clinging to the notion that they were number one, even if the facts said otherwise.

But now, they are eons behind Toucher and Rich in the latest ratings book,  (T&R finished first at 9.1, D&C sixth at 5.7) and I cannot foresee a scenario in which they ever overtake T&R again.

They remain a solid show with dedicated, loyal listeners, but winning their timeslot, or even being competitive, doesn’t appear to be in their future. If that’s OK with WEEI, then fine, but I don’t think it is.

The problem WEEI faces, and they face it in both of their drivetime shows, is big contracts. Dennis and Callahan received contract extensions when the simulcast deal with NESN came through. According to Chad Finn’s chat on Friday, these contracts are fairly airtight, at least compared to Glenn Ordway, who reportedly had to take a paycut when his own ratings were impacted by the wildly popular Felger and Mazz.

WEEI has tried a few things to mix things up, such as limiting the political talk on the show, using Jon Meterparel’s departure as an opportunity to give auditions to fill the spot, but they continue to fall.

The hosts are openly resentful at the management edict to not talk politics. While they are polarizing when they do venture into that area, they are passionate, stir debate and have intensely loyal followers.

In the absence of political talk, it seems much of their discussions in the past year have centered around day after day of the Sandusky case, or telling us just how evil the latest criminal is or was. They don’t have passion for sports, they don’t appear to even enjoy them all that much. If they do talk sports, they’re attempting to be contrarians and anger anyone who is a “homer.” Talking sports is something they simply do not enjoy.

If WEEI wants to ever have a chance to compete with T&R, they need to get rid of Dennis and Callahan. As noted several times already, this is easier said than done.

So what can they do? A creative solution, one that makes way too much sense to actually happen, is for Entercom to move The Dennis and Callahan Morning Show over to WRKO.

Yes, it’s a step down. The AM signal is not what they have now, and that station has been floundering even worse than WEEI in recent years. But they would have free rein to discuss the topics they want to talk about, and will have a built-in audience that will transition over with them, and give WRKO an instant shot in the arm.

WEEI can then start from scratch and build a morning show in an attempt to compete with Toucher and Rich.

It’s an incredibly risky move, and they’d probably get worse before they got better, which is not the way you do things in the radio world. But they’re not going to get back on top with how things are right now. The question is, how important is being on top? There’s a difference between its importance business-wise as opposed to ego-wise. Is there that much of a difference to the bottom line?

It won’t happen, but I’d love to see WEEI really shake things up and start over in the mornings. As Finn notes, a shakeup is more likely to happen in the afternoon with Ordway, even though I now listen to that show more than Felger and Mazz.

Based on last week however, one thing is clear. Dan Sileo is not the answer. Hopefully they’re not even thinking that.

Q&A with WEEI’s The Big Show co-host Glenn Ordway

One of the longest tenured members of the Boston sports media is WEEI’s The Big Show co-host Glenn Ordway. Since 1975 Ordway has been working in the Boston media, working for all four major sports teams in the process. In 1987, when Ordway was a Celtics commentator the team moved their radio programming to WEEI where he became executive sports director. He was later named program director in 1996 and started The Big Show, not looking back since, adding numerous television appearances and even his own show, New England Tailgate on Comcast Sportsnet to his resume.

Boston Sports Media Watch had the chance to sit down and catch up with Ordway to discuss his career, including the changes he’s needed to make over time as well as talking about some of the coaches he interviews on a weekly basis.

Glenn Ordway has been a member of the Boston media since 1975, working with all four major sports teams in that span. (Photo from the Boston Herald)

Over the years what is the biggest thing that has changed in the sports media, especially radio?

A lot has changed. Believe it or not in the old days we didn’t have the internet so you didn’t have the capacity to go and dig out stories else where. You were dealing with the Globe or the Herald and maybe the Worcester Telegram, that’s what you were dealing with years ago. Nowadays everything is instantaneous, the media is immediate. Stories break in 15 seconds on Twitter.

The two things that were key for doing talk shows years ago were the morning newspapers… In other words, you’d wake up at 7 o’clock in the morning and that’s the first time you’d learn about a rumor or trade. There was no at night, there was no SportsCenter, you weren’t getting any other that. The other thing that would happen is every once in awhile, somebody on Ch. 4, 5, or 7 on TV at night would break a story at 11 o’clock and I’d sit there and say, that’s my show tomorrow.

It’s much different. The sound that is out there, every game is either seen, or you record it — you can watch everything. The preperation for one of these shows is so much easier now than it was, and you can absorb and take in so much more.

What was it like transitioning from the two different co-hosts per day to now having one permanent co-host in Michael Holley?

It is a much different formula with three guys and a flash guy in Pete [Sheppard]. You have a lot of people talking. Yes, I know we were interrupting each other all the time, and it was by design, basically four guys sitting in a bar. That is what you do when you’re with your friends at a bar having a sports debate, you start jumping on top of each other.

On the other hand, for me it was a much different role because I was like the moderator and I had to poke at everybody. I had to jump in with an opinion so I could poke to get opposing views to create some type of entertaining confrontation. Because of that I developed that flip flop reputation and I am guilty as charged, no question about it. That was part of the role that I was in.

The role in this show now, is it is a two man team. So you need player A to have a strong opinion and you need player B to have a strong opinion and it comes out with the both of us challenging each other. I happen to have a partner that I have great respect for, and I think he and I really have found that niche in the show to be able to openly throw our opinions out there and not have to worry about it. It is a much different formula, much different.

How much attention do you pay to the ratings?

You have to. They are not everything because if you have ratings and you’re not driving revenue then you’re not really getting your job done. They go hand and hand. You have to watch ratings, and it’s not just ratings looking at the other sports station, the Sports Hub, you’re looking at what the music stations are doing, you’re watching the trends and trends change throughout the year.

Everybody busts us all the time, why do you take all your vacations in the summer? Because listening habits change dramatically in the summer time. People listen to far more music, people get away from sports, they get into nostalgic music, everything changes. Habits change so much so that’s the book that advertising agencies kind of dismiss. Spring and the fall are the two big books that people really pay attention to. You have to watch everything else that is going on.

Was Bobby Valentine one of the most awkward guys you’ve had on for a weekly interview?

I don’t think awkward would be the way I would say it — I would say the most unpredictable. You’d ask him a question and he was the one guy you never knew what the answer was going to be. I think I can ask a lot of people questions, people I interview on a regular basis, and have a decent idea of how they are going to approach the answer. With Bobby I never had an idea of how he was going to answer. That is why he caught me so off guard so many times.

What about Belichick, sort of the opposite?

With Belichick I kind of know the way he is going to approach it. So, you have to phrase the question in a certain way. You have to be ready to come back sometimes with a follow up. But, Bobby was great with follow ups because once you knew he was going to cross the line with the answer, you knew if you threw him a follow up he wasn’t going to stop. Bobby was not one of those to say, that’s it, I’m not going to talk about that anymore, he always wanted to say more about something. Bill wants to say less about something because he wants to protect his team.

On the other hand, if I were to ask a question to Bill about a play they had on Sunday and compare it to a similar play they ran in 2004, Bill would go back to that play in 2004 with tremendous clearity and he would detail every little thing that happened in that play, why it happened, and every player that was involved. When it comes to history and going into the past tense, because Bill doesn’t want to bring up the present or future, he gives you unbelievable stuff.

There are times when you really listen to Bill on Monday, that if you read behind the lines, there is stuff there, but you have to read between the lines. If he is not answering a question a certain way, or if he does, like the way he answered the question this past week on [Aqib] Talib and how much playing time he was going to get, he gave me the answer, but it was reading in between the lines.

What about the future for you personally, you’ve been doing The Dan Patrick Show nationally lately, do you like that?

I love it. Those guys are great — the Danette’s and Dan is a great friend. I like those guys an awful lot, I like doing the show. I love doing what I am doing right now. I’ve got to tell you, this is fun every single day. It’s fun waking up preparing for the show, doing the show, I have no regrets. I could actually have to work someday, this is fun. I have done an awful lot of things in the business, dealing with pre and post with the Red Sox, people forget I worked with the Bruins for two years, and the Celtics for 14. I am having fun right now.

But, there are challenges down the road. There are a couple of projects that I am working on right now that will hopefully come to fruition. So there are a bunch of other things I want to do, you always want to try and find new challenges and things to do. But, this is a blast and working with Michael has been a whole new level of enjoyment for me.