Will The Red Sox Surge or Melt In the Second Half? WEEI Responds To Ratings Claims

The Red Sox get back to work tonight as they begin a series in Tampa with the Rays. What will the second half of the season bring for the Red Sox? Can they pull it together and grab a playoff spot, or is a complete meltdown right around the corner?

Mismatched Sox wearing on Bobby? – Gordon Edes has today’s must-read column, with plenty of griping and back-biting going around the Red Sox clubhouse, most of it centered around manager Bobby Valentine.

Sox need to make a statement – Jon Couture tries to be optimistic about this team, but finds it increasingly hard to do so.

Adrian Gonzalez continues his quest to find the old Adrian Gonzalez – Rob Bradford has the first baseman trying hard to regain his power stroke.

Ciriaco takes chance and runs with it – Peter Abraham has the well-traveled 27-year-old giving the Red Sox a jolt of energy.

Media

Mediocre Red Sox not hurting NESN’s ratings – Chad Finn looks at NESN’s strong ratings numbers, has more on WEEI, and weighs in on Matt Millen’s torturous ESPN appearance yesterday.

McDonough talks and plays a great game – John Molori talks to Sean McDonough about his work at ESPN and his love of golf.

Examining Gary Tanguay’s New Confrontational Style – What in the world is going on with Gary Tanguay? That’s the subject of my SB Nation Boston column this week.

In an email to BSMW, Entercom’s Jason Wolfe disputed the numbers from yesterday’s post, (A sure sign WEEI is doing better, Wolfe has emerged from his bunker.) discarding the standard Arbitron numbers that run from 3-7pm and sending over what he claims are the 2-6pm numbers for the month of June.

He also zinged me with this line:

I know you’re a 98.5 fan and not an EEI fan, that’s fine, you’re entitled to your opinion, but you’re numbers are wrong.

OK. Has he paid attention at all to what I’ve said about Felger and Mazz, either here or on Twitter? A 98.5 fan? Someone over at CBS Boston is getting a good chuckle out of that.

Someone from 98.5 emailed me recently and said:

Maybe we suck. Maybe we’re too negative. Or too loud. Or too whatever. You are entitled to whatever opinion you have.

I sure am glad all the radio people are allowing me to be entitled to my own opinion on things.

Anyway, here is what Wolfe sent me regarding the afternoon drive numbers:

Men 25-54, Mon-Fri 2-6 pm.

Week One Week Two Week Three Week Four
6.9                8.4                7.0                 6.3                  WEEI
5.7                7.6                6.4                 5.7                  98.5

Men 18-34, Mon-Fri, 2-6 pm.

Week One Week Two Week Three Week Four
3.3               2.7                3.1                 2.6                     WEEI
7.7              9.8                 9.6                 9.6                     98.5

Men 18-49, Mon-Fri, 2-6 pm.

Week One  Week Two Week Three Week Four
6.1               6.6               5.8                  5.0                    WEEI
6.0               8.8              7.5                  7.0                    98.5

He also included the 35-54 age bracket, which really solidifies that older listeners prefer the Big Show, while the younger ones prefer Felger and Mazz.

Men 35-54, Mon-Fri, 2-6pm
Week One  Week Two Week Three Week Four
7.5                9.0             7.5                   7.4                   WEEI
4.6                6.9              5.5                   4.7                    98.5

The numbers from yesterday were taken directly off sheets with the Arbitron copyright on them. These numbers provided by Wolfe may well be accurate, but he’s also had a history of being, um, creative with how he comes up with ratings figures.

Yesterday, WEEI also sent over these figures, interestingly, the release contained the line “WEEI saw benefits of carrying both the Celtics and Red Sox game broadcasts.” Um, yeah. :

WEEI 93.7 Arbitron Ratings (rival station The Sport Hub compared in red):

M25-54                 June                                      Spring 12                              Winter 12

6a-mid                  6.8 #3    (BZ 5.5 #4)           7.1 #2    (BZ 6.0 #4)           5.7 #4 (BZ 8.5 #2)                                                                                           

6a-10a                   6.8 #4    (BZ 7.6 #2)           7.3 #3    (BZ 8.0 #2)           7.6 #3 (BZ 9.8 #2)

10a-2p                  5.5 #3T  (BZ 5.9 #2)           6.7 #3    (BZ 6.8 #2)           5.5 #4 (BZ 10.0 #2)

2p-6p                    7.1 #3    (BZ 6.3 #4)           7.9 #2    (BZ 6.9 #3)           6.2 #3 (BZ 9.8 #1)

6a-7p                     6.5 #3    (BZ 6.6 #2)           7.3 #2    (BZ 7.2 #3)           6.5 #3 (BZ 9.6 #2)

7p-mid                  11.0 #1  (BZ 4.6 #6)           9.5 #1    (BZ 5.5 #5)           4.0 #11 (BZ 6.5 #2)

Wknds                  5.8 #3    (BZ 2.6 #11)        5.6 #4    (BZ 3.2 #10)        3.7 #10 (BZ 5.6 #6)

Is your head spinning yet?

Was It The Celtics, Or The Red Sox, That Killed Felger and Mazz?

Michael Felger trashed the Celtics all spring, and he then lost the ratings book for his entire station.

Fact, not opinion.

Well, it IS a fact, in the same way that Mike Felger states “facts” about the Celtics, Patriots, or whatever team/athlete/coach is in his crosshairs at the moment.

A statement that may be factually true, but actually inaccurate when you look deeper into it.

What about the opening statement of this post? Yes, it’s true that Felger did trash the Celtics all spring, and that yes, his ratings went down during this time period, actually so much so that while the morning and mid-day shows at 98.5 won their time slots, Felger and Massarotti dipped so far as to tip the entire scales in WEEI’s favor for the spring book.

But was it Felger’s trashing of the Celtics that caused this dip, or something else?

Let’s look at the month of June, week by week.

Keep in mind, that with the ratings periods, week four of June ended on June 20th. Even though the ratings show Mon-Fri, in reality they’re Thursday to Wednesday in this case. The spring book began on Thursday, March 29th.

So the ratings “Month of June” is actually this:

Week 1   May 24 to May 30

Week 2   June May 31 – June 6

Week 3   June 7-13

Week 4   June 14-20

So here is the breakdown:

Men 25-54, Mon-Fri 3-7 pm.

Week One       Week Two      Week Three    Week Four
6.6                    8.4                      6.7                     6.6                        WEEI
5.7                    8.4                      7.4                     5.9                        98.5

Men 18-34, Mon-Fri, 3-7 pm.

Week One       Week Two     Week Three     Week Four
3.1                      3.6                      4.2                      4.4                     WEEI
7.9                     10.5                   10.7                   10.0                     98.5

Men 18-49, Mon-Fri, 3-7 pm.

Week One       Week Two   Week Three      Week Four
5.6                     7.0                     6.0                     5.7                       WEEI
5.9                     9.1                       8.5                    7.0                       98.5

So what do we see from these? It seems pretty clear that the younger audience was listening to Felger and Mazz. It’s not even close in the 18-34 demo.

We’ll concede the younger audience to 98.5 across the month. Let’s focus on 25-54 and why WEEI won this month, and this ratings period for the time slot of 3-7 pm.

WEEI won the month of June in the 25-54 demo 7.1 to 6.8.

You also see that in weeks 2 and 3 of that same demo, 98.5 tied and beat WEEI for the time period of May31st to June 13th. The Celtics/Heat series went on from May 28th to June 9th, and so Celtics discussion was at an all-time high during those two weeks.

But Felger and Mazz beat and tied The Big Show during the biggest two weeks of basketball talk. WEEI won the month by winning weeks one and four. So was Felger’s Celtics-bashing as big a turn-off as it might appear by looking at the entire month?

Did something different happen in weeks one and four?

Yes. Red Sox day games.

On May 28th, which was Memorial day, the Red Sox played a 1:35 game. Felger and Mazz were not on the air that day, but this still counts on their record. On June 15th, during week four, there was another Red Sox day game, against the Cubs, starting at 2:20 pm.

While that is only two days out of the month, it’s a trend that goes through the entire spring ratings book.

Nine times during the springs ratings book, WEEI had a Red Sox game on during the 3-7 pm time slot. Those games included the season opener (April 5th, 1:05pm), the home opener (April 13th, 2:05pm) and the 100th Anniversary of Fenway Park (April 20th, 3:05pm). All big games.

Who is more likely to listen to a baseball game on the radio? Someone 18-34 or someone 25-54? Was the “old bastard” audience of 34-54 who listened to the Red Sox games on the radio enough to swing the ratings into WEEI’s favor?

I don’t have the week-by-weeks for April and May in front of me, but for the two months, the head-to-head ratings broke down like this:

The Big Show:

25-54: April 8.3, May 7.5
18-34: April 5.3, May 3.9
18-49: April 6.9, May 6.4

Felger and Mazz

25-54: April 7.5, May 6.6
18-34: April 10.0, May 7.9
18-49: April 8.0, May 6.9

Once again, 98.5 won with the younger crowd. The “old bastard” crowd saved WEEI. Or more accurately, having Red Sox day games scheduled which would appeal to the “older” crowd is what saved WEEI, and what ultimately, doomed 98.5.

Now, I’m sure that having Felger on the airwaves every afternoon just ripping the Celtics from limb to limb did not sit well with some listeners, and I’m sure a good number switched over to Glenn Ordway and Michael Holley during that time. I know I did.

But can we blame 98.5’s fall solely on Felger’s Celtics-bashing? Considering that his show beat the competition during the most intense period of basketball talk this spring, it seems prudent to at least consider other reasons for WEEI’s triumph.

This is in part, why having the broadcast rights to the Red Sox is such a valuable commodity for WEEI. Do they win this three-month ratings period without them? I have my doubts.

Let’s Do The Friday Megalinks

Time for Friday linkage.

The Weekend Viewing Picks have your sports and entertainment suggestions. Let’s get cracking.

National

Michael Hiestand from USA Today looks at TNT’s plans to go mostly split-screen during breaks for Saturday’s NASCAR race.

Tom Perrotta of the Wall Street Journal reports that the one Wimbledon souvenir the players want is the towel.

Alex Sherman at Bloomberg Businessweek talks with NBC Sports Chairman Mark Lazarus about the Olympics.

Mike Florio of Pro Football Talk says enhancing the NFL fan experience might bring more people to games.

Ed Sherman of The Sherman Report is happy to learn that Jeremy Schaap’s ESPN Radio show is now available as a podcast.

Bob Pockrass at The Sporting News says NASCAR hopes that NBC Sports will be a bidder for the sport’s TV rights.

Mike Reynolds of Multichannel News says ESPN Deportes scored with the EURO 2012 Final last Sunday.

Mike says Golf Channel has selected the venue for the next season of “Big Break”.

Christopher Heine of Adweek says MLB’s allowing Twitter votes for the All-Star Game for the first time may have had a hand in deciding which league hosts the World Series.

Jason Del Ray of Advertising Age says the impending Turner Sports purchase of Bleacher Report makes sense.

Wayne Friedman at MediaPost says the NFL easing requirements on local TV blackouts shows the league wants to reach the casual fan.

Dan Daley at Sports Video Group says ESPN will be utilizing plenty of microphones at the MLB Home Run Derby.

Awful Announcing’s Matt Yoder has a screengrab of a Canadian TV station messing up the Steve Nash trade to the Lakers.

And Matt has found an episode of Judge Sapp. Yes, that’s Warren Sapp.

The Big Lead soaked up the latest Twitter battle between ESPN’s Darren Rovell and Sports Illustrated’s Richard Deitsch.

MediaRantz looks at the top 5 ESPN plagiarism scandals.

Nick Bromberg of Yahoo’s From the Marbles blog wonders what is the big deal with the TNT/truTV simulcast of NASCAR’s Sprint Cup race on Saturday.

Joe Favorito likes how MLS has adopted “Food Week” to get fans to explore its markets’ restaurants.

East and Mid-Atlantic

At SB Nation Boston, BSMW Fearless Leader Bruce Allen says it was time for Erin Andrews to leave the ESPN Mothership.

Jerry Barmsah of Fishbowl NY says CBS Radio’s WFAN could be headed to FM and could take the Yankees with it.

Yes, Phil Mushnick of the New York Post, we know you hate ESPN.

Justin Terranova of the Post has five questions for ESPN tennis analyst Brad Gilbert.

Ken McMillan from the Middletown (NY) Times Herald-Record says the MLB Extra Innings pay per view package will be free next week.

Don Laible of the Utica (NY) Observer-Dispatch talks with the NHL on NBC’s Dave Strader about calling Olympic basketball.

Ken says a local minor league baseball team has found a new radio home.

Dave Sottile of the Harrisburg (PA) Patriot-News says there are no plans to bring Comcast SportsNet Mid-Atlantic to the local area.

Tim Richardson in Press Box looks at the differences between the Washington Nationals and MASN over the team’s TV rights fee.

Jim Williams of the Washington Examiner talks with MLB Network’s Chris Rose.

South

Kyle Veazey of the Memphis Commercial-Appeal says a popular local sports radio host is changing stations.

At the Houston Chronicle, David Barron writes that the new Comcast SportsNet Houston will air Conference USA football featuring the University of Houston.

Midwest

Bob Wolfley of the Milwaukee Journal Sentinel says MLB feels it has restored integrity to the All-Star Game. It’s an exhibition game!

Paul M. Banks of the Chicago Sports Media Watch wonders who had the best mock NBA Draft?

Paul Christian at the Rochester (MN) Post-Bulletin says the new TV voice of the Minnesota Wild will have an exciting team to call this season.

Dan Caesar from the St. Louis Post-Dispatch talks about Erin Andrews making her Fox debut next week.

Dan writes that Blues analyst Darren Pang turned down a full-time offer from TSN and will remain in St. Louis.

West

Tom Hoffarth of the Los Angeles Daily News has this harsh takedown of Erin Andrews.

Here’s Tom’s column which has a little more on the last post.

Tom also links to reaction to his Erin Andrews column.

Matt Rudnitsky of SportsGrid replies point-by-point to Hoffarth.

John Maffei of the North County Times writes about Erin Andrews joining Fox.

Jim Carlisle of the Ventura County Star talks with Fox’s Joe Buck on the challenges of calling the MLB All-Star Game.

Jim has his Weekend Viewing Picks.

Matthew T. Hall at the San Diego Union-Tribune wonders where’s the fan outrage in the Fox Sports San Diego-Time Warner Cable dispute leaving Padres games off TV.

Jon Wilner of the San Jose Mercury News tries to clear up some confusion over the Pac-12 Network.

And that will conclude our links for today.