2011 Approval Ratings – Steve Burton

Steve Burton is the sports director for WBZ-TV

Burton has been at WBZ since 1994, serving as sports reporter and anchor on both WBZ and TV38. He has been a fixture on the Patriots pregame shows, as well as on Patriots Fifth Quarter, where he is usually stationed inside the press conference room at Gillette getting reaction to the game, and has mastered the technique of interviewing with one-word statements. He also hosts Patriots All Access.

Prior to joining WBZ, Burton worked for NESN between 1988 and 1994, hosting pre and post game shows for the Red Sox broadcasts. He has been a regular on WEEI’s Big Show in the past as well.

Burton was raised in Framingham, and attended Northwestern University, where he was on the football team. He is the son of former Patriots player Ron Burton, and his brother Phil Burton works as a sports anchor for WFTV in Orlando, Fl. His brother Ron Jr works as Children’s Athletics Manager for the Red Sox, and brother Paul Burton works for WBZ as a general assignment reporter.

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Patriots Wrap Up Record TV Ratings Season

The New England Patriots 14-2 record was the best in the NFL, and tied for their second-best regular season record of all time, but their TV numbers locally set franchise records this season.

The Patriots set a regular season record for household ratings in the Boston market with an average 34.86 household (HH) rating during the 2010 season. The 2010 mark topped the previous record of 33.6 set during the 2007 season, which featured the only 16-0 regular season in NFL history, by more than a whole rating point.

In addition, the Patriots averaged a 61.3 share with 15 of the 16 regular season games drawing more than a 55 share, meaning 55 percent of all televisions in the Boston market that were on during Patriots games were tuned in to the game.

Four of New England’s 16 games rank in the top six all-time for regular season HH ratings in the Boston market with the Patriots-Packers game on Dec. 19 ranking third with a 42.62 HH rating, the Patriots-Jets Monday night game on Dec. 6 ranking fourth with a 42.20 HH rating, the Patriots-Colts Nov. 21 game ranking fifth with a 42.04 HH rating, and the Patriots-Bears Dec. 12 game ranking sixth with a 41.29 HH rating.

Here is a game-by-game chart of the Patriots TV numbers for the 2010 Regular Season:

Patriots/Colts – Third Highest Regular Season Ratings In NE History

The Patriots victory over the Indianapolis Colts on Sunday garnered the third highest regular season ratings in franchise history, with a 42.04 household rating (67 share)  in the Boston market. Over one million people tuned in to WBZ to watch New England improve to 8-2 on the season.

The Patriots-Colts game was the highest-rated game of the season in the local market and the third-highest all time, surpassed by New England’s Dec. 29, 2007 win over the New York Giants that completed the only 16-0 regular season in NFL history and a Dec. 7, 2003 victory over the Dolphins. The Dec. 29, 2007 Patriots-Giants game earned a 50.1 HH rating in the Boston market, a rating that represents an unprecedented four-way telecast in which the game was seen in Boston on NFL Network, WBZ-TV Channel 4 (CBS), WCVB-TV Channel 5 (ABC) and WHDH-TV Channel 7 (NBC).

Here are the game-by-game ratings for the Patriots this season: